That’s hard to say because I don’t know what your local store carries and I generally deal with more professional ranges. I can tell you the type of product you should look for to improve elasticity; anything that will add moisture. Elasticity is the hairs’ ability to stretch. The dryer the hair the less elasticity it has. Hair will stretch more when it is wet than when it’s dry, so the more moisture you have in your hair the better the elasticity. Moisture will also add a natural shine to the hair, help prevent split ends and make the coarse areas easier to get straight.