Thanks so much for this question. You need to realise that you skin is an organ of the body. A large part of that organ is very much alive and active. It needs hydration, it needs to be stimulated and treated and maintained. More often than not, you just need to go for a good, active, monthly facial treatment with good medical grade products. In severe cases, you may need a bit more. You may want to consider some active treatments, like carboxy therapy or laser therapy. You definitely need to make sure you are on the right products for your skin. I am also a firm believer in going for a monthly superficial chemical peel with my facial, it really makes the world of difference. The most important thing, however is to mae sure you are using a good range to maintain your skin. For someone who is going on to actives for the first time, I highly recommend the Lamelle Nourish Range.