The Bloom journey began in 1993 when Natalie Bloom started selling greeting cards and gift ideas that she made from her parent’s home. ‘When I started out, I didn’t have a long term strategy,’ explains Natalie. ‘I simply created quality products that I was passionate about and that had a strong design sensibility.’
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Brand: Bloom

Products

Bloom Lip Stain
Quick drying and kiss-proof, this semi-permanent colour leaves your lips looking effortlessly polished. Complete with a sculptured tip, Bloom's Lip Stain makes defining and colouring lips a cinch. To build intensity, apply several coats or layer with your favourite Lip Gloss or Lipstick. What we say: 'Initially I was a bit shocked when I looked at myself in the mirror after applying the Bloom Lip Stain. I ...

Bloom Powder Blush
A light sweep of Bloom's Powder Blush is ideal for creating a natural, luminous glow and highlighting cheekbones. Colours blend easily and never look, or feel, oily.

Bloom Lip Balm
Bloom's Lip Balm soothes, softens and conditions dry lips. It seals in moisture and protects your lips for hours. Formulated with natural ingredients including beeswax, jojoba oil and vitamin E, it is lightly scented with essential oils. What we say: Bloom's Aromatherapy Lip Balms come in an assortment of flavours; and the orange pot I've been testing over the last few weeks arrived just in time to help ...

Bloom Lip Duo
This cute little multi-tasker teams a long lasting lippie with a perfectly matched lip gloss. The lipstick contains nourishing coconut oil, shea butter and jojoba oil, while the lip gloss makes use of moisturising macadamia nut oil and antioxidant vitamin E. If you're looking for a hydrating pop of colour and gloss, Bloom's got your back.

Bloom Lipstick
Bloom's Lipstick collection features a range of specially formulated shades in a variety of finishes including sheer, matte, shimmer and glitter. Contains beeswax and jojoba oil to moisturise and condition your lips. Flavoured with vanilla and mandarin essential oils.

Bloom Kohl Eyeliner
For Cleopatra eyes, this midnight-black gel is perfect for lining and defining. The intense, velvet-matte finish won't flake, smudge or drop onto cheeks. An inbuilt brush delivers precise application.

Bloom Cream Bronzing Duo
Universally flattering, this bronzer and illuminiser duo gives skin a soft, subtle sheen and sun-kissed glow – anytime of the year. It glides on for longwearing, natural colour that can be worn individually or custom blend for endless options defining, highlighting and accentuating.