The L’Oréal Paris Brand Division of L’Oréal Canada Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. L’Oréal Paris is a truly global beauty brand with many internationally renowned products. For most, the name ” L’Oréal” is immediately evocative of the brand’s signature phrase, “Because I’m Worth It.” – the concept behind the legendary advertising campaign for Superior Preference® haircolour launch in 1973. Today, it represents the essence of the L’Oréal Paris brand as a whole, a spirit which is about helping every woman embrace her unique beauty while reinforcing her innate sense of self-worth.
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