In 1620 a Yardley family member was granted the rights to produce soaps for all of London by King Charles I. Yardley became well known for its soap range perfumed with English lavender, the signature fragrance. By 1770 the brand had branched out to producing trendy fruity fragrances and had become acknowledged as the leader in soaps and perfumery. And once the Yardley trademark for sub-Saharan Africa was secured by Indigo Brands in 1998, the door was open for greater, relevant innovation. The House of Yardley has been renowned for its classic fragrances and colour cosmetics.
Today, Yardley creates, manufactures and distributes male and female fragrances, as well as toiletries, skincare and colour cosmetics, and has created and evolved some of the most enduring – and endearing – brands on the market today.