A perfume for every occasion

Friday, 1 September 2017

I remember my mom telling me I needed to find my ‘signature scent’ and stick to it. And I did. Until the bottle ran dry. In 2008 it was DKNY’s Original, in 2009 Clinique’s Happy and for at least five years it was CK One. And then I realised how bored I’d become settling for just one scent.

So, out with my mom’s advice, and in with mine! Now, most days I wear fragrances depending on my mood, and more particularly my day. Sadly, I also now have a lot less cash to spend on fragrances because #children. Which is why I was pretty much like a kid in a candy store at a recent fragrance launch. The brands’ 2017 range includes a perfume for pretty much any moment – from trusted limited updates to dazzling new additions – all at affordable prices.

Crack-of-dawn flight

4am wake-up call, 7am flight. Sjoe! It’s tough being a jet-setter. To wake yourself up and keep feeling as fresh as a flower for a few hours, spritz on Elizabeth Arden Sunflowers Sunlight Kiss EDT, R425 for 100ml, which opens with head notes of citrus and florals mixed with woody and musk notes. Or try Elizabeth Arden 5th Avenue Uptown NYC EDP, R495 for 75ml, which offers a musky, woody and floral mix.

Both are sophisticated yet energising and playful. These fragrances go a long way while you’re taxing down the runway.

Mid-morning brunch

Whether it’s a meeting with a client or a Saturday morning with the girls, you still want to smell fresh, but maybe well, a bit zesty. We recommend Elizabeth Arden Green Tea Mimosa EDT, R425 for 100ml. It’s the free-spirited green tea floral fragrance that’s always been a favourite but reinvented with a citrus and mimosa sparkle that radiates natural femininity.

Power lunch

If you’re hoping to impress with something powerful, try Giorgio Beverly Hills Gold EDP, R695 for 50ml. It offers the opulence of alluring Oud, balanced with rose and vanilla. Otherwise, try something sweet but not too sweet – you still want to be able to taste food, right? Giorgio Beverly Hills Glam EDP, R595 for 50ml, is a woody floral with an urban edge.

Late afternoon cocktails

Complement those sun-downer cocktails with Viva La Juicy Glacé EDP, R895 for 50ml. We love its fresh pear notes, woody and vanilla undertones, and citric bursts. For an added touch of cool sensation, put the fragrance on ice as the change in temperature transforms the scent and feel of the fragrance. It launches on 18 September 2017.

We weren’t expecting much from the twenty-second perfume from Britney Spears, but this charming fragrance inspired by her passion for dancing, VIP Private Show EDP, R465 for 30ml, has won our noses over. It’s a spinoff of ‘Private Show’ and the fruity scent is a pure candy-coated indulgence.

Evening soirée

For a formal evening event, go with something grand and as Elizabeth Taylor famously said, “You can’t cry on a diamond’s shoulder, and diamonds won’t keep you warm at night, but they’re sure fun when the sun shines.” Elizabeth Taylor’s Love and White Diamonds EDT, R695 for 100ml, is the perfect accessory to your little black dress. The fragrance is a ‘heartfelt’ accord of tuberose, gardenia, and a touch of Rose, with mandarin and neroli freshness on top and a sheer, musky, woody background. On the other hand, Elizabeth Arden 5th Avenue ROYALE EDP, R795 for 75ml, will add the right amount of seductive mystery to any outfit while being audacious and feminine. It’s a heady mix of raspberry liqueur, bergamot and orange flower with base notes of Amber Oud and Musk.

These fragrances are available at selected department stores and pharmacies.

So… do you come here often? Keep your eyes peeled to BSA next week for epic perfume hampers and the perfect spring scents-piration!

Via Giphy

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  1. Fayyaadhah Bux

    Haven’t tried most of these out, but will most definitely love to try them out.

    2 months ago •

  1. Fayyaadhah Bux

    Perfume is a must have product .

    2 months ago •

  1. Estelle Klein

    Elizabeth Arden white diamond really a great perfume

    2 months ago •

  1. Belinda Van Tura

    LUV the Power Lunch & Late afternoon cocktails fragrances. Mixing scents to match moods, definitely does make things vivaciousness.

    2 months ago •

  1. Cookie Nandlall

    Elizabeth Arden 5th Avenue ROYALE! Wow my perfume!!

    2 months ago •

  1. Humaira Motala

    Eek! I really want to try the Elizabeth Arden 5th Avenue ROYALE! Going to enter now

    2 months ago •

  1. Ansie Zaw Botes

    WOW I Love Elizabeth Arden 5th Avenue ROYALE EDP! Entered and holding thumbs

    2 months ago •

  1. Nhlamulo Shiluvana

    Crossing fingers I win. I love fragrance, I always try something new. Will be good if I could try the Giorgio Beverly Hills Gold EDP. I’ve tried almost all Elizabeth Arden fragrances, if one is looking for the mature smells, I’ll advise you to get one. They very good, and also last the whole day.

    2 months ago •

  1. Cookie Nandlall

    Oh my so heavenly, sweet scent as the Spring Flowers bloom

    2 months ago •

  1. Portia Mathebula

    Hooooo yes…can’t wait 4 this one

    2 months ago •

  1. Spegadesh

    Oooooh gosh, heavenly! I can smell these perfumes in my mind already.

    2 months ago •

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