Brad Pitt and Chanel No.5 – never thought I’d ever mention those two names in the same sentence. Ever. Well, unless I was referring to Angelina Jolie’s perfume. But this week a press release popped into my mailbox announcing the hunky Mr Jolie the new face of a new ad campaign.
“CHANEL has selected world renowned actor Brad Pitt to be the face of the upcoming advertising campaign for CHANEL N°5,” said the press release.
That’s it. No details. No explanations. No superfluous embellishments of the fragrance or the campaign or even the actor’s ‘world-renowned’ status.
Pitt is the first man to endorse Chanel’s iconic No.5, and that’s no surprise as it’s a distinctly feminine fragrance. And I’m certainly curious as to how the French house will ‘sell’ Pitt’s face to sell more merchandise.