Choosing a fragrance to suit your age dissipates to knowing yourself (which comes with time) and as your skin texture and its chemistry changes, so do your perfume preferences.
Fragrance adverts generally target a specific age group, and marketing plays a major role – that is, to direct as opposed to dictate what you should and shouldn’t wear. The fact of the matter is, anyone can wear what they want. Although fragrance is subjective, some perfumes are more age-appropriate than others.
As you get older you develop a sense of appreciation for fragrance, and with experience, your perfume choices change over the years. The change is usually from sweet and fruity to more complex, less obvious scents. A teenager might be crazy about Girlfriend by Justin Bieber, but this fragrance doesn’t appeal to a 40-year-old. Similarly, the typical teenager wouldn’t go for Joy by Jean Patou, the quintessential vintage fragrance.
The fragrance you wear every day says something about you and the life stage you’re at. So first decide what you want your scent to say (and that’s not to give away your age!).
Here, some general guidelines on how to choose a fragrance to suit your age:
Teenagers and 20-somethings
There’s a sense of adventure as you continue to figure out who you are and the type of fragrance you like. As mentioned, teenagers and young adults generally go for sweet, fruity and floral fragrances, and tend to be extremely brand conscious. Some also like to be associated with a certain celebrity, making celebrity fragrances extremely popular.
Tip: Less is more. Teenagers and 20 year olds generally have oiler skin than older women, and these natural oils prolong the life of your fragrance. Try Wonderstruck by Taylor Swift R395 (30ml), and Catch… Me by Cacharel, R559 (50ml).
Along with more life experience and a greater sense of who you are, you have a more experienced nose. Your perfume choices are less predictable than a teenager’s and it’s likely you have different scents for different occasions. It becomes more about matching your fragrance to the season and your wardrobe.
Tip: For a longer-lasting scent, use an unscented body lotion (containing oils) before applying your perfume. Try Versace Yellow Diamond, R730 (50ml), and Bvlgari Mon Jasmin Noir, R980 (50ml).
Nostalgia is the keyword here. Women in their forties generally go for luxury and niche brands with unique notes, reminding them of a memory they hold dear. Your signature scent could be described as mature, sophisticated and elegant.
Tip: The older you get, the dryer your skin gets. Spray your perfume a few times in the morning and again in the evening on your way out, or try an eau de parfum (rather than an eau de toilette) for longer lasting scent. Try Chanel No. 5, R975 (50ml) and J’adore by Dior, R1000 (50ml).
Choose the scent you love most. It should make you feel like royalty and be true to who you are. After all, that’s all that really matters.
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