Fragrances for different ages

Tuesday, 16 April 2013

Choosing a fragrance to suit your age dissipates to knowing yourself (which comes with time) and as your skin texture and its chemistry changes, so do your perfume preferences.

Fragrance adverts generally target a specific age group, and marketing plays a major role – that is, to direct as opposed to dictate what you should and shouldn’t wear. The fact of the matter is, anyone can wear what they want. Although fragrance is subjective, some perfumes are more age-appropriate than others.

As you get older you develop a sense of appreciation for fragrance, and with experience, your perfume choices change over the years. The change is usually from sweet and fruity to more complex, less obvious scents. A teenager might be crazy about Girlfriend by Justin Bieber, but this fragrance doesn’t appeal to a 40-year-old. Similarly, the typical teenager wouldn’t go for Joy by Jean Patou, the quintessential vintage fragrance.

The fragrance you wear every day says something about you and the life stage you’re at. So first decide what you want your scent to say (and that’s not to give away your age!).

Here, some general guidelines on how to choose a fragrance to suit your age:

Teens and 20-somethings

Teenagers and 20-somethings
There’s a sense of adventure as you continue to figure out who you are and the type of fragrance you like. As mentioned, teenagers and young adults generally go for sweet, fruity and floral fragrances, and tend to be extremely brand conscious. Some also like to be associated with a certain celebrity, making celebrity fragrances extremely popular.

Tip: Less is more. Teenagers and 20 year olds generally have oiler skin than older women, and these natural oils prolong the life of your fragrance. Try Wonderstruck by Taylor Swift R395 (30ml), and Catch… Me by Cacharel, R559 (50ml).

30-somethings

30-somethings
Along with more life experience and a greater sense of who you are, you have a more experienced nose. Your perfume choices are less predictable than a teenager’s and it’s likely you have different scents for different occasions. It becomes more about matching your fragrance to the season and your wardrobe.

Tip: For a longer-lasting scent, use an unscented body lotion (containing oils) before applying your perfume. Try Versace Yellow Diamond, R730 (50ml), and Bvlgari Mon Jasmin Noir, R980 (50ml).

40-somethings

40-somethings
Nostalgia is the keyword here. Women in their forties generally go for luxury and niche brands with unique notes, reminding them of a memory they hold dear. Your signature scent could be described as mature, sophisticated and elegant.

Tip: The older you get, the dryer your skin gets. Spray your perfume a few times in the morning and again in the evening on your way out, or try an eau de parfum (rather than an eau de toilette) for longer lasting scent. Try Chanel No. 5, R975 (50ml) and J’adore by Dior, R1000 (50ml).

Choose the scent you love most. It should make you feel like royalty and be true to who you are. After all, that’s all that really matters.

Other articles you may be interested in:
The story of perfume
Your party perfume
Your perfume personality
Perfume users anonymous
Fragrance faux pas
The top five most romantic fragrances
A perfume, for every occasion
Get your winter scent on

Written by

Jessica is still trying to forgive Benefit for leaving the country, but delighted at the arrival of Lush. When she’s not dreaming of California, she’s living it up in Cape Town, the glorious city this girly farm girl from Natal has come to call home. Beauty, fashion and foodie things are her loves.

Want to write a comment? Sign in here sign up now
Tell your friends
  1. Sue1N

    Would love to try J’adore. The ad is great and Dior’s perfumes are so awesome!

    6 years ago •

  1. camons

    What about for the 50+ yr old woman?

    6 years ago •

  1. Noma

    I am wearing this now, bought at Edgars Red Square …. Bvlgari Mon Jasmin Noir

    6 years ago •

  1. Noma

    I must say though that I am a Chanel loyalist… :) (is there such a word)…Chance, Maidomeselle sic…Sensuelle…the list goes on

    6 years ago •

  1. Tundee

    I like Kim Kardashian Gold perfume lol its got a sweet vibe to it lol oh I’m 20 so this article is right about the sweet part… Floral not my thing!

    6 years ago •

  1. Schoeman

    I’m approaching 30, but I still love the 20-something fragrances most. Maybe it means I’ll stay young at heart! I’m loving Calvin Klein Sheer Beauty, and think it’s slightly more mature and good for me.

    6 years ago •

  1. Adelaide

    I have to say, I am such a fan of Rihanna’s fragrances. Nude is my current favourite but the other two are also so awesome. Love them. Great article too.

    6 years ago •

  1. Lynne123

    LOL, I love perfume, I have never thought of it this way! I generally will try it, like it, buy it.. But my taste has changed! I’m not sure i Love the fact that the prices go up with age haha!

    6 years ago •

  1. Gross

    I love the way the perfumes become pricier with age too! They are definitely more classic with age also!

    6 years ago •

  1. Dustin

    With the amazing different Fragrances on the market, I have a few to chose from, for different weathers and different moods, and for when I am feeling young or old. It is a great time for a fragrance lover.

    6 years ago •

  1. CandidMissT

    Chanel No 5 always reminds me of an more mature woman, but Chanel Chance, now that’s a scent I totally adore! Chanel will always be a true classic in my eyes.

    6 years ago •

  1. Bath Lover

    J’adore by Dior is lovely – classic yet a hint of something special. I love it!!

    6 years ago •

  1. NaturalDiva

    and i totally prefer eau de parfum as the scent is stronger and lasts longer, no touch ups required

    6 years ago •

  1. NaturalDiva

    i think that you can carry off a scent depending on the way you carry yourself and the event you are at

    6 years ago •

  1. TJK

    So funny, I’m in my late 20’s and LOVE J’adore :)

    6 years ago •

  1. CindyBotha

    LOVE wonderstruck by Taylor Swift!
    Sweet and light, yet with a subtle tone of maturity!
    #gottohave

    6 years ago •

  1. Lah

    Interesting! Smelt Wonderstruck by Taylor Swift yesterday and it is delicious!

    6 years ago •

  1. Miss Tee

    I’m 20 something but prefer the 40 something fragrances as it has a smell of maturity around it

    6 years ago •

  1. Kris

    I love DKNY – and I’m nearly 18. It’s my mom’s fave too, though.

    6 years ago •

  1. Linda

    I prefer the soft fragrance. White Satin is for me.

    6 years ago •

  1. ProMakeupMe

    I’m in my early 30’s but J’adore by Dior is my absolute favourite!!

    6 years ago •

  1. Gee Whiskers

    I find that my taste in perfume has definitely changed as I have aged :)

    6 years ago •

  1. sloanie

    i suppose you could say most young girls like a certain scent and older women and men tend to like a different scent , however i dont think that you can actually put a age to a perfume , take me for example , one day i like fruity smells that drive u crazy ,and the next im looking for a fresh clean smell , im 21 by the way , see if you can put a scent to my age (”,)

    6 years ago •

  1. Carlene

    I don’t agree that perfume has to be “age appropriate”. If the fragrance suits you you should be able to wear it at any age!

    6 years ago •

  1. Anne

    Interesting, but I personally feel that if you love it you can wear it, no matter what age :)

    6 years ago •

  1. DebbieT

    Great read! Quite accurate as well.

    6 years ago •

  1. Claire

    I usually buy something that I like and think that will smell nice on me..never really considered my age to have any influence on my decision at all..was an interesting read though and definitely something to think about.. I will say though if you have found something that you like and works for you, why should you change it due to your age? Age is just a number.. Pick something that makes you feel good!! Thats the only thing that really matters in the end.

    6 years ago •

  1. Humphreys

    It’s so spot on!! I have changed my preference due to the fact that you look for more serious and fragrantically comfortable scents.

    6 years ago •

  1. JADE

    This makes sense and seems true as my mom does not like any of my perfumes as they to sweet and have a floral fragrance’s she likes more of the scenty fragrance instead which I do not like at all. So thumbs up for this lovely review.

    6 years ago •

  1. Nwamba

    I have been using Taylor Swift’s Wonderstruck and I have received so many compliments, great frangrance!

    6 years ago •

  1. Nettie

    i dont believe different ages needs different fragrances – for instance i use chanel no 5 and it smells great on me and i am only 20

    6 years ago •

  1. Pulane

    I think it all depends on the fragrance individuals prefers.

    6 years ago •

  1. anisha

    I believe that fragrance is the cherry on the top when it comes to what makes a woman. I also believe that there is no age barrier when it comes to choosing what perfume you love…wear it with confidence is what I say!

    6 years ago •

  1. Adele

    Dont really believe in different scents for different ages, if you love a certain perfume no matter what your age you go out and buy it.

    6 years ago •

  1. Nancy Katy

    Age is but a Number, we may be 40 but still feel 30.So i say leave the number out..
    Go for whatever fragrance makes you happy : )
    Fragrances makes us girls feel good,and thats all that counts..

    6 years ago •

  1. Cupcake

    I think theres no age for any specific perfume, if it smells good thats enough.

    6 years ago •

  1. foreverGLAM

    I like sweet, fruity and floral fragrances.

    6 years ago •

  1. Nadia Lucas

    Yes defz, age and perfume should go hand in hand, except if you find a timeless classic like ANGEL perfume.

    6 years ago •

  1. Ladyconfused

    I agree perfume costs have sky rocketed now that I am older. Also the same perfume I use to love makes me want to gag now. Looking for a new fragrance :D

    6 years ago •

  1. Leana

    Very true!!!In my teens I’ve hated a couple of the fragrances I wear now.

    6 years ago •

  1. me

    Good tip about the lotion before perfume.

    6 years ago •

  1. Pseudo_kate

    I do agree that some fragrances are meant for different age groups. You probably pick that up after a while of observing what people enjoy and whether it matches their personalities.

    6 years ago •

  1. Ayesh

    It seems the fragrances get more expensive with your age! Oh, let’s all just stay young forever!

    6 years ago •

  1. Azraa

    I love Jadore, and im only 26. I think it all depends on how it smells on the person.

    6 years ago •

  1. diamond

    I am 32 but still love Britanny Spears Scents

    6 years ago •

  1. Livvy

    i couldnt agree more, certain age group for certain perfumes, its just so obvious, but still people get it wrong.

    6 years ago •

  1. BeautyBloggess

    Love the new Cacharel fragrance. So fun and playful!

    6 years ago •

  1. Cat

    Great article, I find that the stronger smells are more loved by the older woman whereas the fresher flower smells are loved by the younger woman

    6 years ago •

  1. Lauren

    Absolutely love the Bvlgari Mon Jasmin Noir

    6 years ago •

  1. DIVA

    Nice article and interesting too, thanks for the tips.

    6 years ago •

BeautySouthAfrica - your pre-shop stop for all things beauty

Beautysouthafrica.com is South Africa’s most comprehensive online beauty magazine and your pre-shop stop for product information and reviews. From the latest international make-up trends to the hottest new products on the market, we offer insights into the glamorous world of beauty. Join like-minded beauty fanatics in our loyalty program and earn points, trial beauty products and share your experiences.

Become a beauty addict!

Get great deals and climb the ladder to a Gold Star!

×

Sign In

×