How cologne smells in the bottle is slightly different to how it smells on you and from man to man. But it’s your personality that will ultimately determine whether it suits you or not. Choosing a scent to suit your personality isn’t rocket science – choose one you like the smell of. Don’t base your decision on what you think women will like because research suggests that it’s not as much about the scent as it is the effect the smell has on you. Yes, you.
Wearing a fragrance that suits you will improve your self-confidence, making you more attractive. This is where the Lynx or ‘Axe’ effect comes in. According to The Economist, “the advertised ‘Born chicka wah wah’ of the product (and cologne in general) may have nothing to do with a woman’s appreciation of the smell, and everything to do with its psychological effect on the man wearing it.” So, “to attract a woman by wearing scent, a man must first attract himself.”
Your natural scent contains pheromones – a chemical substance produced and released into the air by a man (in this case), subconsciously affecting the behaviour of a woman – but what’s more noteworthy is that the interaction between your natural scent and your cologne carries a message of its own. Herein lies the question, ‘What does your scent say about you?’
The different personality types can be categorised into four temperaments, namely choleric, melancholic, phlegmatic and sanguine. You’re not boxed into one, although everyone has a dominant character. Identify yours and sample the following fragrances we think you might like. Remember though, it’s about what you like – and no one else.
You have a fiery and determined choleric temperament. You’re a born leader, goal-oriented, your mission is to get things done and you strive for success. You might prefer colognes that are woody and natural.
Try Boss Number One by Hugo Boss, R595 (50ml) or Polo Black by Ralph Lauren, R859 (75ml).
You have a moody and sympathetic melancholic temperament. You’re creative, deep and analytical, and you need lists to function.
Why not try Burberry Brit, R660 (50ml) or CK One by Calvin Klein, R621 (100ml).
You have a steadfast and contented phlegmatic temperament. You’re a peacemaker and easy going. Unlike The Doer, you’re a learned leader and if motivated enough, will rise to the top because of your ability to get along with everyone. You might prefer more classic, clean and fresh scents.
Try Le Male by Jean Paul Gaultier, R685 (75ml) or 212 Men NYC by Carolina Herrera, R630 (50ml).
You have a charming and lively sanguine temperament. You’re vivacious, exuberant and carefree. Your energy and zest for life might mean you prefer citrus or aquatic scents. If you’re a great outdoors kind of guy and enjoy travelling to exotic locations, you might also like oriental scents.
Try Davidoff Cool Water, R565 (75ml) or Bvlgari Man Extreme, R700 (60ml).