When one thinks of Jimmy Choo, one thinks of fashion and luxury. Founder and creative officer of Jimmy Choo, Tamara Mellon has captured the hearts of women around the world with her brand and has been instrumental in defining the style of modern women in today’s society.
Which woman walks past the window of a Jimmy Choo store and isn’t drawn to the beauty and creativity of what’s inside?
When it came to the advertising campaign, Tamara was chosen to portray the Jimmy Choo woman. She is stylish, confident and iconic. She shows off the luxury brand she has built up over 15 years.
The EDP fragrance is a sensual fruity chypre with warm woody depths. Green top notes with sweet Italian orange, heart notes of Tiger Orchid and bottom notes of toffee and Indonesian patchouli round off the fragrance.
The bottle is influenced by Tamara’s personal love of antiques and modern objects. The EDP bottle is inspired by jewel-coloured Venetian Murano glass, which encrusts many of the Jimmy Choo shoes that also happen to walk most red carpets.
Perfumer, Olivier Polge, sums up the Jimmy Choo woman perfectly:
‘When you say Jimmy Choo, you immediately picture a glamorous woman. She is chic and sexy, exuberant and refined, intriguing and captivating. In her trail, her fragrance must say it all!’
Jimmy Choo The Fragrance EDP, 40ml, R495; 100ml, R995; EDT, 40ml, R395; 100ml, R995. All prices are recommended sales prices.
Jimmy Choo is available from selected Edgars, Truworths, Foschini, Stuttafords, Miladys and Woolworths stores.