Luxury label Jimmy Choo has just launched its own fragrance of the same name with an ad campaign that stars the company co-founder, Tamara Mellon.
‘We wanted to create something that was an object of desire, that you would be proud to have on show’, says Ms. Mellon. Apparently the bottle was inspired by the Murano-glass chandeliers that graced some of the first Jimmy Choo stores. ?
As for the scent, it’s a fruity chypre with green top notes, exotic tiger orchid, sweet toffee and Indonesian patchouli. ‘I love the smell of green fresh notes’, says Mellon. She also likes ‘things that are sensual’, which is why she added a touch of patchouli.
At a very reasonalbe R425 for a 40ml bottle of eau de toilette, we’re thrilled that we can now say we ‘wear Jimmy every day’ – without maxing out our credit cards…
Jimmy Choo eau de toilette and eau de parfum are available at selected Edgars stores. To locate your closest stockist, call (021) 514 4420?.