Jimmy Choo’s new perfume

Wednesday, 5 October 2011

Luxury label Jimmy Choo has just launched its own fragrance of the same name with an ad campaign that stars the company co-founder, Tamara Mellon.

Jimmy Choo Fragrance
Tamara embraces her inner goddess in the name of Jimmy…

‘We wanted to create something that was an object of desire, that you would be proud to have on show’, says Ms. Mellon. Apparently the bottle was inspired by the Murano-glass chandeliers that graced some of the first Jimmy Choo stores. ?


How gorgeous is the bottle?

As for the scent, it’s a fruity chypre with green top notes, exotic tiger orchid, sweet toffee and Indonesian patchouli. ‘I love the smell of green fresh notes’, says Mellon. She also likes ‘things that are sensual’, which is why she added a touch of patchouli.

At a very reasonalbe R425 for a 40ml bottle of eau de toilette, we’re thrilled that we can now say we ‘wear Jimmy every day’ – without maxing out our credit cards…

Jimmy Choo eau de toilette and eau de parfum are available at selected Edgars stores. To locate your closest stockist, call (021) 514 4420?. 


Written by

Leigh van den Berg is a freelance beauty writer and avid blogger (LipGlossIsMyLife.com). She’s addicted to all things glossy and glam and currently has eight MAC lipglosses rolling around in her handbag.

Want to write a comment? Sign in here sign up now
Tell your friends
  1. Pseudo_kate

    The bottle looks so cute, so keen to give it a sniff the next time I hit a mall.

    5 years ago •

  1. Cat

    I can only dream of having one of these, love the brand

    5 years ago •

  1. Rochelle Stewart

    I found this fragrance to be on the sweet side.

    5 years ago •

  1. Humphreys

    This fragrance just makes you smell and feel sexy! Avid user!!

    5 years ago •

  1. Zu

    I only think of shoes when it comes to jimmy choo..

    5 years ago •

  1. natashaler

    I’ve actually won a bottle of Jimmy Choo on beautysouthafrica.com. Appreciated the gift! Thank you! I’m not one for too sweet fragrances and this one is very sweet, too sweet for my liking. Hubby also commented that it was a bit overwhelming. Got a few compliments, but I definitely recommend that you try/test this before buying.

    5 years ago •

  1. Mpbutterfly

    Anything Choo in my wardrobe is fine by me!!

    6 years ago •

BeautySouthAfrica - your pre-shop stop for all things beauty

Beautysouthafrica.com is South Africa’s most comprehensive online beauty magazine and your pre-shop stop for product information and reviews. From the latest international make-up trends to the hottest new products on the market, we offer insights into the glamorous world of beauty. Join like-minded beauty fanatics in our loyalty program and earn points, trial beauty products and share your experiences.

Become a beauty addict!

Get great deals and climb the ladder to a Gold Star!

×

Sign In

×