The other day, I was invited to attend the launch of Katy Perry’s new perfume, Purr.
It was held at Salt Deli & Vodka Bar in Bantry Bay and guests were treated to cute purple cocktails the same colour as Katy’s perfume bottle.
After a quick talk on why Katy called her perfume Purr (as it turns out she’s mad about cats), the room suddenly filled up with an array of dancing catsuit-clad felines.
They spritzed us with the perfume, a sweet-smelling fruity floral, and showed off the cutesy bottle.
The packaging kinda split us beauty eds down the middle as some thought it was ridiculously cute and Thomas Szabo-like, while others reckoned it was a bit too young looking. Still, the world’s full of young people who all want to wear prettily packaged perfume.
As the fragrance only launches in October, we’re not going to let all the kitties out the bag just yet; for more information, you’re going to have to watch this space closer to the time…