Lady Gaga’s black fragrance

Saturday, 21 July 2012

News of her new fragrance first leaked earlier this month, and then the world was shown the promo photo. Now we’ve got a short video on the formula behind Lady Gaga’s fragrance.

On the heels of her racy perfume poster ad release, Lady Gaga tweeted a short film about the making of the fragrance. Like the promo photo for Fame, the black-and-white short features half-naked men, but it is more elegant perhaps than its print counterpart.

Titled ‘Formulation’, the French-language short opens in the Haus Laboratories in Paris, before revealing the production of the ‘first ever black Eau de Parfum’ – AKA hot men filling beakers with exotic ingredients like ‘tears of belladonna’, and ‘crushed heart of tiger orchidea’.

Both the perfume and her next album’s title will be released in September.

Watch the video below:

Originally written by Maane Khatchatourian, this article appeared on Entertainment Weekly.

Written by

Megan Kakora has helped launch the websites of, and been the online editor for, some of South Africa’s biggest glossy magazines. She believes in less-is-more, except when it comes to her collection of nail polish colours.
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  1. GREEN


    6 years ago •

  1. Mpbutterfly

    She scares me a bit! But would love to smell this perfume!

    6 years ago •

  1. Rochelle Kay

    This lady is just weird! Sorry to al the Gaga fans!

    6 years ago •

  1. joubert

    I am not even going to watch the video, i love this women and everything about her, can’t wait for the fragrance to hit the shelves, absolutely Gaga about Lady Gaga she’s awesome.

    6 years ago •

  1. wyona

    You gotta give it to her she always takes the world by storm with everything and this perfume will rock all sales i love her and can’t wait to smell it.

    6 years ago •

  1. Zu

    I will never expect less from her! LADY GAGA for you

    6 years ago •

  1. DIVA

    I just dont like this Lady Gaga, I think sheis a bit crazy.

    6 years ago •

  1. ricebunny

    black perfume i would not buy something like this. yikes

    6 years ago •

  1. Humphreys

    Not a Lady Gaga fan purely of what she promotes. Not intrigued by her elaborate and attention seeking propaganda. Just my opinion!

    6 years ago •

  1. Botes

    Crazy lady, but u gotta love her!!! Cnt wait for the fragrance!!!

    6 years ago •

  1. M.Ross

    Haha those little men are hilarious!

    6 years ago •

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