It seems everyone’s launching a fragrance. So there’s nothing stopping Miss Universe Olivia Culpo then…
The only reason I took any interest in the Miss Universe pageant this year is because I like to see the contestants’ national costumes, which look more and more like a college freshman’s Halloween getup every year: There was a beer-hall girl, a Victoria’s Secret Angel, and even a sexy pirate (Miss Bahamas). It also turns out that the winner of this year’s pageant, Miss U.S.A. Olivia Culpo, is the granddaughter of one of my childhood ballet teachers, so I’m sure at one point in time, we probably shared the same stage in a New England production of The Nutcracker.
Well, a recent piece of beauty news gave me a little more reason to take notice: Last week, the Miss Universe Organization signed a deal with Neil J. Katz and his company, Omni Scents, to produce a perfume. Next August a trio of women’s scents is scheduled to hit the market as the first of an annual series of perfumes inspired by Miss Universe, Miss USA, and Miss Teen USA.
Katz told Women’s Wear Daily that the collection will focus on ‘modern perceptions of beauty’ and ‘capture aspirational glamour, as it appeals to every girl who wants to feel confidently beautiful’. So it won’t smell like self-tanner, sequins, and hair spray? Apparently not.
I’m sorry, I shouldn’t poke fun (especially since my old ballet teacher might be reading this), but I just can’t accept that at this time in our society, the Miss Universe pageant could embody our modern-day perceptions of beauty. To me, beauty pageants seem like a thing of the past – more Elizabeth Taylor White Diamonds than Tom Ford Santal Rose. But I guess we’ll just have to wait and smell.
Written by Sophia Panych, this article originally appeared on Allure.com.