Smell like Miss Universe

Thursday, 10 January 2013

It seems everyone’s launching a fragrance. So there’s nothing stopping Miss Universe Olivia Culpo then…

The only reason I took any interest in the Miss Universe pageant this year is because I like to see the contestants’ national costumes, which look more and more like a college freshman’s Halloween getup every year: There was a beer-hall girl, a Victoria’s Secret Angel, and even a sexy pirate (Miss Bahamas). It also turns out that the winner of this year’s pageant, Miss U.S.A. Olivia Culpo, is the granddaughter of one of my childhood ballet teachers, so I’m sure at one point in time, we probably shared the same stage in a New England production of The Nutcracker.

Well, a recent piece of beauty news gave me a little more reason to take notice: Last week, the Miss Universe Organization signed a deal with Neil J. Katz and his company, Omni Scents, to produce a perfume. Next August a trio of women’s scents is scheduled to hit the market as the first of an annual series of perfumes inspired by Miss Universe, Miss USA, and Miss Teen USA.

Katz told Women’s Wear Daily that the collection will focus on ‘modern perceptions of beauty’ and ‘capture aspirational glamour, as it appeals to every girl who wants to feel confidently beautiful’. So it won’t smell like self-tanner, sequins, and hair spray? Apparently not.

I’m sorry, I shouldn’t poke fun (especially since my old ballet teacher might be reading this), but I just can’t accept that at this time in our society, the Miss Universe pageant could embody our modern-day perceptions of beauty. To me, beauty pageants seem like a thing of the past – more Elizabeth Taylor White Diamonds than Tom Ford Santal Rose. But I guess we’ll just have to wait and smell.

Written by Sophia Panych, this article originally appeared on

Other articles you may be intertested in:
The scent of summer
What fame smells like
Smell like a celebrity
Fragrance notes: Woody
Fragrance notes: Oriental

IMAGE: Shutterstock

Written by

Megan Kakora has helped launch the websites of, and been the online editor for, some of South Africa’s biggest glossy magazines. She believes in less-is-more, except when it comes to her collection of nail polish colours.
Megan on Google+

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  1. Pseudo_kate

    Interesting, can hardly keep up with the number of non-designer celebs and their perfumes. Have yet to come across one that is to die for though.

    6 years ago •

  1. Hess

    Loved the name of the article – please let us know what the key notes are in this perfume once it comes out!

    6 years ago •

  1. Azraa

    It seems like everyone is getting on the perfume bandwagon! Some get it right

    7 years ago •

  1. Mpoyif

    Still unsure what the purpsoe of beauty pageants is

    7 years ago •

  1. Humphreys

    lol! True….the market is already flooded with an extremely diverse variety of fragrances……i will stick to what i know thank you.

    7 years ago •

  1. Angelisha

    Looking forward to smelling this fragrance…

    7 years ago •

  1. Bronwyn

    Very amusing article! I think beauty pageants should be ridiculed a bit because they are old fashioned and remind me a bit of a horse auction.

    7 years ago •

  1. Nuuh

    I would not mind to try this fragrance I am sure its going to smell

    7 years ago •

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