The scent of sustainable fragrances

Monday, 23 July 2012

The scent of sustainable fragrances - Tammy FrazerLocal scent creator Tammy Frazer is the founder of Frazer Parfum. Her gorgeous natural and organic fragrances have big bragging rights for being not only bespoke, but sustainable products too. Here’s her story…

What’s your fragrance philosophy?

My products are all about the quality of the raw materials. Simply put, it’s about going to the source, finding the best quality and using the best to make perfume. And also telling the supplier’s story – what’s the history behind what’s being harvested and its origin.

Are your fragrances classified as organic?

My perfumes are natural and organic fragrances because I do not use any synthetics – they’re essential oils in alcohol. The reason why I chose this route is because if you, for example, compare the smell of a synthesized sandalwood and a natural one, there’s no comparison. The smell of natural is far more complex and voluptuous.

Why perfumes? What sparked your interest?

My interest in natural fragrances was born from a need to tick all the boxes I wanted in my work: working with farmers, making something beautiful, and travelling. I knew I wanted to have a sustainable business (environmental, social and economic impact) and natural perfumery ticked all the right boxes. I didn’t actually study perfumery because five years ago there was no formal training available for natural perfumery. I just simply decided I wanted to go and meet the farmers and started from there. There’s so much more that comes from a meeting. It’s like something else happens and you can really build a relationship.

Tell us about your earliest fragrance memories?

My first fragrance was Jean Paul Gaultier’s Classique – the first scent given to me by a man. I believe fragrance is very interlinked with your rite of passage as a woman.

Where is fragrance headed? What’s its future?

I believe the future of fragrance is that women will want to smell more like themselves and a lot less like candy – and you can do that with natural oils

What’s your best advice for women who’re shopping for a new perfume? How do you make the right decision rather than just an impulsive buy?

Try something on your skin (spray one fragrance on each hand between your thumb and forefinger) and then leave the shop. Now you need to live with the fragrance for a bit, so walk around and keep smelling it. But before you make your final choice, give the scent a day or so and then only go back to the store and make a final decision.

Frazer Parfum’s latest scent is Chapter Ten, inspired by Tammy’s expedition to the northwest of Namibia. The perfume juice is infused with omumbiri, a raw material gathered by the indigenous Himba women. It is a golden honeyed resin that is collected off the twigs as a gum exudate from Commiphora wildii, a hardy local desert bush. A porcelain 80ml flacon is R990 and available via sales@frazerparfum.com.

Here’s how the fragrance came into being:

 

Written by

Julia Hunter is a freelance lifestyle writer, editor and stylist with a special interest in beauty. She’s written for Marie Claire, Women’s Health, and Fresh Living magazines. When not writing about lipstick, she can be found tweeting about other very important topics such as which nail polishes really live up to their long-wear claims! She lives in Cape Town with her husband and far too many beauty products.

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  1. Angelisha

    Jean Paul Gaultier’s Classique – I believe fragrance is very interlinked with your rite of passage as a woman. Love this!

    6 years ago •

  1. BeautyBloggess

    I love that this has a local angle to it.

    6 years ago •

  1. Botes

    Love the bottles!!!! And great news – I didn’t even know you got organic perfumes.

    6 years ago •

  1. ricebunny

    interesting. lol i judge my perfumes on smell

    6 years ago •

  1. Angelisha

    Natural scents are easy on the nose! The Fragrance you wear usually boosts your confidence and allows you to bring out the best In you…

    6 years ago •

  1. Maria Meyer

    Interesting article – thank you

    6 years ago •

  1. Mpbutterfly

    Not something I thought of as organic! Very interesting!

    6 years ago •

  1. Rochelle Stewart

    Video is quite interesting!

    6 years ago •

  1. Rochelle Kay

    As a greenie, this is very important to me! Love organic fragrances!

    6 years ago •

  1. Guccigirl

    My dream was to become a nose for a cosmetic house but I prefer natural products. It’s nice to know that there is a natural option and I can experiment on my own…. or just buy Tammy’s perfumes ;)

    6 years ago •

  1. Lady-T

    much appreciation for this article, will definately share it with my friends

    6 years ago •

  1. Maddy

    interesting chat. i am a big fan of essential oil, hope would be able to make a personal fragrance soon.

    6 years ago •

  1. Zu

    Essential oils in perfume? This is very interesting, i like her statement that we women want to smell more like ourselves and lotnless like candy. True!!!

    6 years ago •

  1. Humphreys

    I am honestly a perfume/fragrance addict and this article bears much insight to me. JPG classique is an all time classic and i never empt to not have stock of this. I do believe there is lasting value in buying an original fragrance compared to the synthetic manufactured versions currently on the market. Perfume and the aroma that carries you when you wear your complimenting scent is such a confidence booster!

    6 years ago •

  1. Anita

    I have to say that i have never thought about sustainable fragrances, thank you for this article.

    6 years ago •

  1. Clarad

    Between sythetic and natural, I always go back to natural. Love the authenticity of frankincense or rose infused sandalwood…

    6 years ago •

  1. DIVA

    Interesting, didnt know there were organic perfumes.

    6 years ago •

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