Beauty innovations we love

Thursday, 12 January 2012

With more and more amazing products being launched on the market what seems like daily, it’s getting easier and easier for us to look good – and to do so quickly! Here are some found interesting.

beauty innovations

Rotating mascara

We all want that mascara that gives us that even, long-lash effect. The Bourjois Mascara brush rotates 360° and coats lashes from root to tip with no overloading. The rotating motion continuously deposits all mascara from the brush onto the lashes and evenly spreads just the right amount. No need to bob your head up and down or side-to-side anymore. Bourjois volume fast and perfect mascara R149.95.

Cover your grey

Stop fussing with different partings to hide the fact that you haven’t had time to go to the salon to have your grey roots touched up. For an instant and easy cover up, try Cover your Gray, by Irene Gari R29. It easily washes out and is available in most hair colours.

Freeze frame

With age comes frown lines and wrinkles, but FreezeFrame promises to freeze your wrinkles instantly. This multiple-award-winning product relaxes the appearance of your expression wrinkles so you get an immediate freeze and face lift that lasts for hours. Great to apply for an evening out or when you want an extra lift! FreezeFrame R795.

Thermoceramic straightening brush

For fast blow-drying this Denman Straightening brush with boar bristles is great to use when blow-drying your hair. The natural boar bristles gently grip the hair and smooth the cuticle for a straight, glossy and manageable look. No need to pay a small fortune for a blow-dry anymore. Denman Straightening Brush R99.00

Lash serum

I never believed in lash serums until I tried Rapid Lash. This serum is quick and easy to apply, once a day, resulting in natural, healthy looking lashes in eight weeks. It will enhance the appearance of your own natural lashes so you don’t need to fuss about with extensions anymore. Rapid Lash, R650.


This is one of the best inventions any make-up lover should have. It is a special transforming liquid (paraben free) that will change any of your powder products and compact eyeshadows into a gel formation. Now you can use your favourite colour eyeshadow as a gel liner. The plus factor is that it has good staying power, so your make-up will last the night. And a little drop goes a long way. Inglot Duraline R99

Written by

Zoe has a bachelor’s degree in motion picture medium. She loves all things beauty and fashion. When she is not writing articles for the latest issue of Clicks Club Card magazine or, she is obsessed with gel nails, lengthening mascaras and healthy glowing skin! Zoe on Google+

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  1. Adriana Rossouw

    how do I order Heated eyelash curler

    2 years ago •

    1. BeautySouthAfrica

      Hi Adriana. Oh dear, the product has been discontinued. We’ll try see if we can find something that’s similar and get back to you.

      1 year ago •

  1. Heidi G

    Inglot Duraline is a must have product!

    5 years ago •

  1. Carlene

    Not just love, ADORE! Definitely trying the Inglot Duraline!

    5 years ago •

  1. Hess

    Finally, something easy for the grey!

    5 years ago •

  1. Pannack

    That Denman straightening brush looks amazing

    5 years ago •

  1. Riekie

    Need to cover the greys and get proper Lash Serum

    5 years ago •

  1. Riekie

    I want to try the Lash Serum for sure, my left lashes are thinner than the right ones ,,, not easy to apply mascara correctly

    5 years ago •

  1. Ra’eesa

    Cool article.
    Want to try the heated eyelash curler and Duraline sounds very interesting :)

    5 years ago •

  1. Tasha

    Great products. I think my mum could have a good use out of cover your grey.

    5 years ago •

  1. Lorraine

    This all sounds so amaizing.Would love to try all these lovely goodies.

    6 years ago •

  1. Humphreys

    the freeze frame seems promising, but does it have a cumulative effect? Over time does the wrinkles gradually disappear at least slightly? I would like to try it…..

    6 years ago •

  1. Humphreys

    The thermoceramic straightening brush looks very interesting……..who stocks this?

    6 years ago •

  1. Humphreys

    The Rapid Lash Serum works!! People mistake my natural eye lashes for lash extensions…………

    6 years ago •

  1. Maddy

    duraline sounds interesting. Has anyone used heated eyelask curler? am scared to put it near my eyes.

    6 years ago •

  1. Zu

    Where can i avail the Rapid lash serum?
    Duraline is interesting..

    6 years ago •

  1. Maria Meyer

    Duraline is new – must give it a try!

    6 years ago •

  1. julandism

    I so want the Rapid Lash Serum! I have entered the awesome competition for it and am hoping to be the lucky winner!

    6 years ago •

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