Katy Perry launching false lash line

Thursday, 19 January 2012

Katy Perry launches false lashes line(Relaxnews) Katy Perry is the latest pop star to collaborate with lash brand Eylure, creating a line of false lashes that reflect her ‘own personal style’.

The American songstress is said to have played a key role in creating the collection of four different lash varieties.

‘As a false lash lover herself, Katy had a very clear idea of what she wanted to achieve and was involved in every step of the design process. We were keen to create a range of lashes that were a direct extension of her own personal style,’ a spokesperson for the UK brand explained in a release.

Perry, whose past beauty collaborations include a nail lacquer line with O.P.I., follows in the footsteps of British girl group Girls Aloud by partnering with Eylure.

Further details are to follow, with a launch scheduled for next month in UK stores.

IMAGES: ©AFP PHOTO/Jason Merritt/Getty Images

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  1. Pseudo_kate

    This girl is too pretty for words, love her craziness.

    4 years ago •

  1. Hess

    Thank you Katy for bringing your look to us!

    5 years ago •

  1. Maria Meyer

    Have never tried false lashes – too scared I am gonna spend the money only to end up looking like a clown or losing a lash in public!

    5 years ago •

  1. julandism

    I saw these in Clicks a few weeks ago, they look awesome!!!

    5 years ago •

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