(Relaxnews) – Katy Perry is the latest pop star to collaborate with lash brand Eylure, creating a line of false lashes that reflect her ‘own personal style’.
The American songstress is said to have played a key role in creating the collection of four different lash varieties.
‘As a false lash lover herself, Katy had a very clear idea of what she wanted to achieve and was involved in every step of the design process. We were keen to create a range of lashes that were a direct extension of her own personal style,’ a spokesperson for the UK brand explained in a release.
Perry, whose past beauty collaborations include a nail lacquer line with O.P.I., follows in the footsteps of British girl group Girls Aloud by partnering with Eylure.
Further details are to follow, with a launch scheduled for next month in UK stores.
IMAGES: ©AFP PHOTO/Jason Merritt/Getty Images