Male grooming in the 21st century

Friday, 10 May 2013

Ageing menDo you remember your father studying his wrinkles in the mirror, applying sunscreen every morning, using a moisturiser at night? No? Back then it wasn’t the norm for men to care too much about grey hairs and wrinkles. But today it’s a different story.

The cleanse, tone, moisturise routine is no longer something strictly reserved for women and metrosexual men – it’s now quite normal for the most rugged, bearded men to have a grooming regime. Beauty houses such as Clinique, Elemis, Kiehl’s, L’Oréal and more have launched complete ranges targeted specifically for men, ranges that include the regular products (cleansers and moisturisers) as well as scrubs, eye creams and anti-ageing serums. Most of these products are geared towards a speedy routine – they’re quick and easy to apply, minimising hassle and hours spent in the bathroom, which is what most men like to avoid.

So why are men more concerned about their appearance today than ever before? The role models they look up to – be they sportsmen or actors – have a part to play. Take David Beckham for example. He’s one of the greatest soccer players in the world, he’s covered in tattoos and he isn’t shy to reveal that he’s into grooming in a big way. The same goes for Formula 1 driver Jenson Button who was spokesman for Head & Shoulders shampoo, and Hollywood hunk Brad Pitt, who has confessed to getting regular facials. Also, the harsh effects of sun damage have become a scary reality; skin cancer is rife and those men who spend a lot of time outdoors (hiking, cycling, surfing, running) have realised that protecting their skin is important, not only for now but for the future.

Here’s a breakdown of the top five products every man should have on his bathroom shelf:

1. Face wash. It’s essential to wash away the day to keep skin looking its best. Try Lab Series Multi-Action Face Wash or Kiehl’s Facial Fuel Energizing Face Wash.

2. Moisturiser. Choose one suited to your skin type and ensure it contains SPF, such as Clinique Skin Supplies For Men M Protect SPF 21.

3. Face scrub. To be used once or twice a week, to deep clean pores and give your skin a healthy glow. Try L’Oreal Men Expert Pure & Matte Scrub.

4. Shaving cream or beard treatment. Avoid nasty shaving rashes with Elemis Men Skin Soothe Shave Gel, and keep your beard from being too bristly by using a bit of conditioner when you shower.

5. Hair gel / wax. A good haircut and neatly styled hair will instantly take you from scruffy to suave. Chat to your hairdresser about the best product for your hair type.

Now go forth and get grooming!

Other articles you might be interested in:
Exercises for the ageing
Anti-ageing products
The top anti-ageing procedures
Stages of ageing
Anti-ageing potions

Written by

Emily Pettit-Coetzee is a freelance writer and a blogger of lovely things. She spends her days writing about everything from corporate finance to teen fashion and has a weakness for vintage fashion and red lipstick.

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  1. Gross

    This isnt a big deal. Life is demanding and men need to look good too.

    4 years ago •

  1. Khensani

    I love that men are becoming more and more concerned with their appearances now but if we’re going product shopping together I’d be a bit thrown off.

    4 years ago •

  1. Yollie

    My husband only does the basics, not realy a 21st century man, although he takes waaaaaay longer than me in the bathroom.
    But my brother is the worst! I think he was a girl in his previous life!

    5 years ago •

  1. Lumkwana

    Haha my bf should really stop abusing me and using my beauty products, now I’ll start teaching him do his own shopping for men products

    5 years ago •

  1. Lumkwana

    I’m telling you, who ever it is who wrote this articles is so good. I just have to make my guyfriends read this article because they don’t care about their skin. Everytime they come to complaiin that their gf’s don’t like the idea of them(bf’s) not looking after their skin, and I would agree to the idea of their gf. They think it is gay, think they haven’t grown up to think what we like and what is actually right for them. I hope once they read this on their own, they will start to see the truth.

    5 years ago •

  1. Pluke

    Grooming? Definitely a MUST for men! Stubble? One word – Ditch! Men should be concerned about their appearance. It says a lot about their character.

    5 years ago •

  1. Pseudo_kate

    Nothing wrong with men doing a little grooming.

    5 years ago •

  1. Anne

    Great article but my other half would never, sigh

    5 years ago •

  1. RoseAngel

    Best way to get my husband to use the right products is to buy them and put them in the relative places. Face wash goes In the shower. Moisturizer is next to his body lotion. After shave balm with his razor and so forth. If its there he will use it

    5 years ago •

  1. Miss Tee

    My hubby would never do all of this he finds it too feminine

    5 years ago •

  1. me

    Second row, man on the right is my man’s face concerning these :]

    5 years ago •

  1. Cat

    Great advise, I def need to pass this on to the man in my life

    5 years ago •

  1. Carlene

    My better half is a ‘man’s man’, but my hard work is paying dividends – I can tick five out of five boxes for what he should have on the bathroom shelf, LOL!

    5 years ago •

  1. Slamet

    Will definitely pass these tips on to my brother. Thanks!

    5 years ago •

  1. Leana

    I can do and say what I want… my man’s not going to listen to this. :(

    5 years ago •

  1. foreverGLAM

    Great article and those pictures are really funny:-)

    5 years ago •

  1. Lauren

    Groomed men always look so classy, as long as it isn’t overdone.

    5 years ago •

  1. Pseudo_kate

    Nice one. I don’t mind my guy taking care of his skin as long as he never takes longer than I do :)

    5 years ago •

  1. Adele

    Very interesting article and so true.

    5 years ago •

  1. Mpoyif

    I think men should be groomed but not overboard like wearing make up

    5 years ago •

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