Most of us don’t know that the Riverine Rabbit is one of South Africa’s most endangered mammals. Lindt Master Chocolatiers have come to the rescue again this year, and are donating a percentage of the profit from sales made from their iconic Lindt Gold Easter Bunny to the Endangered Wildlife Trust (EWT) Riverine Rabbit Programme 2012. Last year they managed to donate over R250 000 and this year they are aiming to beat that.
All the research done goes into establishing the rabbit’s survival on restored succulent veld near Loxton in the Karoo. The only way to secure these poor bunnies is through the protection of their natural habitat.
This Easter, when you’re eating your delicious Gold Chocolate Lindt Bunny, think of these endangered animals and the good cause you’re supporting!