How to choose a green beauty product

Wednesday, 25 July 2012

How to choose a green productLearn how to read the labels and look for details that will help you to determine if the product is suitable for you or not. Here are a few useful guidelines to keep in mind the next time you go bargain hunting for green beauty products.


According to new legislation, all product labels need to list all their ingredients, regardless of their quantity. Professional brands with high quality products will always list all their ingredients and this will enable you to accurately evaluate what is inside your make-up product. Make-up products should preferably be free of any emollients, emulsifiers, preservatives, humectants and surfactants. By reading the label and learning the basic ingredients to avoid, you can choose truly natural, organic make-up products for your beauty routine.


When selecting a skincare product, opt for gentle preservatives that will provide a long shelf life without having any harmful effects on your skin. Some excellent examples of natural preservatives include tocopherol (vitamin E), potassium sorbate, and grapefruit extract. Mineral oils are considered healthy overall by many, but do keep in mind that these oils will also often cause excessive dryness.

Hair care

Shopping for hair care products might seem straight forward, but there are a few aspects to keep in mind when you are looking for a truly organic or green product. Avoid sodium laurel sulphate. This is a foaming agent that is commonly used in many shampoo products and its drying properties will remove your hair’s natural oils. Try to use conditioning products that do not have silicone. Silicone does keep the hear from breaking by giving the hair strand a protective coat, but as this builds up, it weakens the hair and will eventually cause more damage than good. If you do prefer to use a silicone-based product, do remember to use a clarifying shampoo product every few weeks to rid your hair of any remaining chemicals and build-ups. Always look for products that come in paraben free containers.


Always go for a water-based nail polish brand that has no toxins. Natural, high quality products will likely contain a vitamin A as well as a variety of amino acids. If you are unsure of any product on the label, always research the ingredient first, before you opt to buy. Organic, natural nail polish products are also water-based, less toxic, odourless and hypoallergenic. They will last just as long as conventional nail polish products but they are definitely the safer choice to go with. Painting your nails has never been easier and now you can be safe and health conscious too.


There is a huge variety of body products that it can sometimes become quite overwhelming to choose the right one; especially if you are looking for natural, organic items to use. Organic body care has become a popular trend these last few years, as more and more people are becoming health conscious. According to most product regulations, if a product has at least one organic ingredient, the manufacturers may add the word ‘organic’ on its label; meaning that you can never be 100% sure about its effectiveness unless you study the label and look at all the ingredients the product contains. Remember, even if the label contains the word ‘natural’ it might just mean that some of the ingredients have been derived from natural sources as opposed to those that are completely natural. Chemicals have a different effect on every individual and it’s best to completely eliminate body products that contain chemicals.

Image: Monkey Business Images/

Written by

Lorien Strydom is a freelance copywriter and entrepreneur based in Pretoria, South Africa. Specializing in health and fitness topics, she aims at completing her master trainer certification while growing her copywriting business to a full-time profession.

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  1. Carina Vermooten

    Can anyone please recommend a good clarifying shampoo?

    5 years ago •

    1. BeautySouthAfrica

      Hi Carina. Paul Mitchell has a great clarifying shampoo.

      5 years ago •

  1. Olga

    Clarad thanks for the info. Think you are on the right path.
    Hectic fragrances are not necessary at all.
    @home stocks some organic skin care products which are not only reasonable but I find do the job.
    The Olive Oil body butter is very effective. I have very dry skin so if it works on me it will work on just about anyone.

    6 years ago •

  1. Angelisha

    Thank you for these tips! Been helpful!

    7 years ago •

  1. Bella

    Always checking the ingredients on everything I buy. Rather save than sorry

    7 years ago •

  1. Tasha

    Ingredients are very important, especially since I use so many products. This seems very helpful! Thanks!

    7 years ago •


    Good to know. Not all “healthy, green” products are good choices..

    7 years ago •

  1. Botes

    Very interesting!!!! Great read thank you!!!

    7 years ago •

  1. Chicara

    I like that products have to list all their ingredients. It’s very important to check those as some products will claim to have something in but they’re actually barely in there.

    7 years ago •

  1. Maddy

    informative artice, i always read labels and have found some brands claiming natural and herbal have paraben in them.

    7 years ago •

  1. Mpbutterfly

    Clarad, which products are you referring too? I would love to know so that I can start using them.

    7 years ago •

  1. Mpbutterfly

    Very interesting and informative article. I will definitely look for the natural preservatives in my skincare products.

    7 years ago •

  1. DIVA

    Thanks for the article, now will now if I’m buying the reall deal or not.

    7 years ago •

  1. Sam

    Thank you for this informative article.

    7 years ago •

  1. Crystal

    thanks for this – learnt a lot:)

    7 years ago •

  1. Clarad

    If I may share my experience: few months back, i started using ‘natural’ and ‘organic’ products.I had breakouts for a week or two as if my skin was getting rid of all the accumulated junk basically. Now, i just cannot go back. My skin – although not flawless – is healthy and breathes and I am totally put off just by the scent an artificial fragrance in most commercial brands.

    7 years ago •

  1. Rochelle Kay

    I always check ingredients on EVERYTHING!

    7 years ago •

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