Almay names Carrie Underwood a global brand Ambassador

Wednesday, 22 January 2014

Carrie Underwood for Almay

With 18 number one hit singles, six Grammys and countless award wins, Carrie Underwood is no stranger to the world of entertainment! And she now joins Almay as their Global Brand Ambassador.

Why Carrie?
She is known as much for her values and accessibility as she is for her accomplishments. Underwood has a strong belief in enhancing women’s natural beauty just like the Almay brand. The brand chose Carrie for her unique style and personality.

Which range will she represent?
Carrie will represent the full Almay range, including the latest 2014 launches. With this breaking news, you will be seeing lots from Underwood on television, print, in-store, digital and social platforms.

Underwood stated, “Honestly, I could never be associated with a company I didn’t believe in. I love Almay’s positive approach to beauty because it’s so important to celebrate our natural beauty and enhance what makes us unique.  I’m also really impressed by their products, which I use in my daily life and when I’m working.  There’s really something for everyone and every occasion – whether you want to get that perfect ‘no-makeup makeup look’ or create a fun, amped up ‘date-night’ smoky eye.”

Keep an eye out for BeautySouthAfrica’s exclusive interview with Carrie Underwood!

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  1. WAFIQA ABBAS

    A talented and beautiful woman.

    2 years ago •

  1. Bongiwe Vilakazi

    Would like 2 know which foundation a person can apply only once daily and my face won’t become shiny all day

    4 years ago •

    1. BeautySouthAfrica

      Hi Bongiwe. Before applying your foundation it is important that you apply a primer so that your foundation has something to stick to. When selecting your foundation, opt for a matte formula such as the Rimmel Stay Matte Liquid Mousse Foundation. You can also invest in some blotting tissues if you are going out as you can touch up throughout the evening to prevent excess shine.

      4 years ago •

  1. Sue1N

    A great choice as she has natural beauty!

    4 years ago •

  1. BeautySouthAfrica

    Hi CherylGD
    We chatted to Almay, and they have reassured us that Clicks is definitely still stocking the brand. Would you mind letting us know where you heard this information?

    4 years ago •

    1. CherylGD

      Hi, a sales assistant at Clicks at Greenacres Shopping Centre in Port Elizabeth advised me in December

      4 years ago •

  1. CherylGD

    Interestingly, I was told Clicks would no longer be stocking Almay due to decreased sales. Is that correct?

    4 years ago •

  1. NaturalDiva

    I really like Kate Hudson, but I feel like Carrie Underwood suits Almay as a brand.. If that makes any sense. Its a good move.

    4 years ago •

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