With 18 number one hit singles, six Grammys and countless award wins, Carrie Underwood is no stranger to the world of entertainment! And she now joins Almay as their Global Brand Ambassador.
She is known as much for her values and accessibility as she is for her accomplishments. Underwood has a strong belief in enhancing women’s natural beauty just like the Almay brand. The brand chose Carrie for her unique style and personality.
Which range will she represent?
Carrie will represent the full Almay range, including the latest 2014 launches. With this breaking news, you will be seeing lots from Underwood on television, print, in-store, digital and social platforms.
Underwood stated, “Honestly, I could never be associated with a company I didn’t believe in. I love Almay’s positive approach to beauty because it’s so important to celebrate our natural beauty and enhance what makes us unique. I’m also really impressed by their products, which I use in my daily life and when I’m working. There’s really something for everyone and every occasion – whether you want to get that perfect ‘no-makeup makeup look’ or create a fun, amped up ‘date-night’ smoky eye.”
Keep an eye out for BeautySouthAfrica’s exclusive interview with Carrie Underwood!
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