Bobbi Brown Cosmetics is proud to announce the second iteration of The Pretty Powerful Campaign for Women & Girls. Launched in March 2013, the global charitable initiative celebrates the evolution of the brand’s Pretty Powerful message from one of confidence through makeup to one of empowering women and girls through education. The Pretty Powerful Campaign aims to help women of all ages “be who they are” by supporting educational or job skills training programs that provide them with the knowledge, skills and experience needed to overcome the inequities and disadvantages that far too many of them face each day.
“Pretty Powerful is a campaign that focuses on confidence,” says Bobbi Brown, Founder & CCO of Bobbi Brown Cosmetics. “And nothing makes a woman or girl feel more confident than being educated and having the knowledge and skills to better her life, and the lives of her family and community members.”
On International Women’s Day, March 8th 2014, the campaign will kick off with the introduction of the Pretty Powerful Mascara in the US, UK, Korea and South Africa. The Pretty Powerful Mascara will feature Bobbi’s best-selling Everything Mascara formula housed in a limited edition tube covered in the brand’s signature pink featuring the campaign’s logo. Every cent of the retail price of the Pretty Powerful Mascara will be donated to Heartbeat Foundation, a charity that cares for the emotional well-being of orphaned and vulnerable young women and girls suffering from the impact of HIV. Last year the campaign raised R170,000 through the sales of the Pretty Powerful Pot Rouge and we hope to yield an even greater return this year.
To support The Pretty Powerful Campaign for Women & Girls, you can:
• Purchase the Pretty Powerful Mascara at Bobbi Brown counters.
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