What they say: The first affordable 360º mascara gives you a brush that rotates in both directions and coats lashes from root to tip. The auto rotating brush quickly and evenly wraps around each lash for a false-lash volume effect in 30 seconds flat!
What I say: I am VERY fussy about mascara. On my wedding day the only make-up I wore was mascara and vaseline on my lips. Seriously. If I had known I would be working on BeautySouthAfrica.com one day I would have tried harder. So I can do without everything else except mascara. And I want thickness and length. Surprising how many mascaras promise that and then don’t deliver. So I was dubious about Bourjois’ mascara, little motor twirling the brush in BOTH directions not withstanding. Again, as is my wont when I am suspicious of a product’s claims, I tried it on the weekend so if it was not up to scratch I wouldn’t be stuck with it all day at work.
BUT Bourjois’ mascara is the business! It comes in a rather heavy tube (I guess that little motor to twirl the brush has to go somewhere) with an on and off switch, and you can make the brush twirl in both directions at the flick of a switch. Nifty. Actually, not being the most coordinated person I managed to get myself confused as to directions but I soon figured it all out and I am really impressed with the results: thick, full lashes. Well worth it. I shall be wearing it to the office on Monday.
And as to the 30-second-flat claim. Hmm. I don’t think so. Although that could just be my lack of coordination. I always was chosen (second) last when they were choosing sides for netball at school…
Interesting, random stuff: In 1863, French perfumier Alexandre Napoleon Bourjois created the world’s first baked, dry, coloured powder blusher to help stage actresses in the 19th century, who had to make do with stage make-up that consisted of greasy, thick creams that were uncomfortable to wear and damaging to the skin. The make-up was an instant hit and Bourjois became the ‘Official Supplier to the Imperial Theatre’. Their eyeshadows still come in the same cute little round pots that were originally created 150 years ago.
Launch price: R129.99 until 5 November; thereafter, it will be R149.95. Available exclusively from selected Edgars and Red Square stores.