When photographer Kate Senekal first stepped into a South African township she saw greatness. Inspired by the talented women who created arts, crafts and trinkets for sale, she founded Sparrow Society as a means to empower, upskill and provide them with an opportunity to dream and reach their potential. “South Africa introduced me to the concept of Ubuntu: I am who I am because of who we are as a people. It’s the idea of community, where if we all do our own little part when we are put together it makes a really big difference,” says Kate.
The Sparrow Society is a self-sustaining business model, which means that all profit they make goes directly back into their skills development programme and support groups (in the townships of Gugulethu, Masiphumelele and Philippi) for locals wishing to launch their own small business.
So how do they make the money to fund this? Mostly by selling locally designed fashionable high-quality products made with ethically-sourced materials through a number of South African retail outlets. They also partner with companies like Elizabeth Arden, in this case by creating three chic cosmetic bags, giving Arden fans the opportunity to support this incredible, proudly South African initiative, while also gifting themselves. Kate is also an Elizabeth Arden Make a Visible Difference Community Hero. The Elizabeth Arden Make a Visible Difference campaign honours, connects and empowers extraordinary South Africans striving to build a better future within their communities.
Over the next few months when purchasing two Elizabeth Arden products, (one must be a moisturiser, serum or foundation), customers will receive a chic, handmade Sparrow Society bag filled with three full-size must-haves*.
Where to get your Gift With Purchase:
16 January to 5 February 2017 at Foschini stores
16 February to 6 March 2017 at Truworths stores
12 April to 3 May 2017 at Edgars and Red Square stores
*Must-haves include a full-size Elizabeth Arden Eight Hour Cream Skin Protectant, Grand Entrance Mascara and 15ml Always Red Eau de Toilette (total product value R785).