Color Riche turns 30!

Friday, 12 June 2015

loreal-paris-color-riche

The first make-up product launched by L’Oréal Paris, Color Riche Lipstick boasts a total of 350 lipstick shades over the last 30 years! The first advert featured the gorgeous Andie MacDowell, who later went on to become a spokesperson for the brand, and since then, Color Riche has become one of the most popular lipsticks worldwide.

What makes its composition so special?
It contains a pigment-dispersing lipid, which highlights the tones of pigments, resulting in a true colour. Plant-based oils in the formula allow for easy application and a soft feeling on the lips, while an added run-off prevention agent makes sure it stays in place for hours.

To celebrate this iconic product, L’Oréal Paris is releasing 20 new colours in 2015 – yip, that’s right, you’ll have a whopping 20 new shades to swoon over!

These 20 lipsticks are divided into four colour families, each with an iconic shade:

loreal-paris-color-riche

Red: 335 Carmin Saint-Germain
Truly Parisian, these shades looks at recreating the first red Color Riche lipstick worn by Andie MacDowell.

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Orange: 238 Orange After Party
A range of oranges to suit women of different complexions, these really appeal to the woman who isn’t afraid to show off a statement lip.

loreal-paris-color-riche

Purple: 462 Préli Minaire
Perhaps the most daring of all the shades, these rich purples are reminiscent of the amethysts of the Place Vendôme in France.

loreal-paris-color-riche

Pink: 132 Magnolia Irreverent
Inspired by the Luxembourg Garden in Paris and all its striking magnolias, these highly sophisticated pinks are both beautiful and fun.

Want to add a few more colours to your collection? Get your Color Riche lipsticks at Clicks, Dis-Chem and selected retailers at R159.95.

Other articles you may be interested in:
How to: Rock different lipstick shades
The best lipstick shades to wow your partner
Your lipstick questions answered
How to: Find the perfect red lipstick
Who wore it best: Lipstick trends

Written by

Anien studied English and journalism before heading off into the world of beauty. An undercover "tree hugger" and fashion lover, she's usually found with her nose in a magazine. She has far too many bottles of nail polish and is completely lost without her lip balm. Anien on Google+

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  1. AndreaM

    LOVING TE SHADES IN 335 462 132 <3

    3 years ago •

  1. WAFIQA ABBAS

    So many to choose from. I want them all!

    3 years ago •

  1. mtsoka

    Orange: 238 Orange After Party wow that is so beautiful totally my style and very rich

    3 years ago •

  1. Kariwo

    if heaven looks like Purple: 462, please sign me up!! I hope i can find those shades at the store

    3 years ago •

  1. Mark Parr

    What a selection of colours, they are awesome.

    3 years ago •

  1. Portia Motsage

    The rich purples look amazing!

    3 years ago •

  1. aimee

    I love the vibrant colours. They are definitely my style.

    3 years ago •

  1. Ayanda Mkhize

    These are some amazing colours that one should invest in.

    3 years ago •

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