Essence celebrates South Africans’ unique beauty

Sunday, 14 October 2018

South Africa’s unique heritage means that we have countless different expressions of beauty. What other country can claim the term Rainbow Nation like we can?! essence celebrates the beauty of all South Africans with the release of their highly-anticipated enhanced shade selection for foundations. This means a wider variety of foundation shades to suit more skin tones – yay!

To help guide through the journey of finding the perfect foundation, essence has put together a team of passionate and inspiring beauties known as #TeamFlawless. These girls not only make up the ultimate girl squad but they also reflect a vibrant mix of characters and backgrounds. Together with #TeamFlawless essence reveals a new range of make-up products, launched specifically to honour the beautiful diversity and vibrancy of our country.

essence’s vast array of new foundations are as varied as South Africa’s countless beauties. Favourite essence foundations such as the soft touch mousse make-up now come in an extended selection of shades to match every skin tone, from creamy dreamy caramel to luxurious dark mahogany. The new #instaperfect foundation range will allow a flawless look for nearly every woman. Plus, if you’ve struggled to find a foundation for your skin tone in the past and settled for second best, you’ll absolutely adore the new darkening and lightening drops. Just add a drop or two to your daily foundation and see how it magically turns lighter or darker.

Finally you can say goodbye to the struggle of finding your perfect foundation. The new selection comprises:

insta perfect liquid make up – R99.95
The make-up in a practical drop-packaging ensures a matte and flawless complexion. The liquid texture is waterproof and the coverage is buildable drop-by-drop. Nine different shades can be mixed and matched to create the perfect colour for all skin types and are sure to make all girls #instaperfect.

soft touch mousse make-up – R79.95
The make-up range with a super delicate mousse texture gives your face a smooth and natural-looking matte complexion while allowing your skin to breathe freely.

coverstick – R44.95
Never to be seen again! The coverstick quickly and reliably covers up small spots, redness and impurities of the skin. Enriched with bisabolol, allantoin and farnesol to calm stressed skin.

mattifying compact powder – R59.95
The popular powder delights all girls who are dreaming of a matte complexion. Its delicate, powdery texture spreads smoothly for a natural, matte complexion as if created by a professional make-up artist.

make-up fixing spray – R64.95
Stay gorgeous! Perfectly fixed with just one spray. The light, transparent formula of the make-up fixing spray lies on the make-up like a protective layer and ensures a long-lasting finish. It has a refreshing effect, won’t weigh down the skin and is fragrance-free.

all about matt fixing compact powder – R64.95
• Waterproof

Shop the collection at Clicks, Dis-Chem, Foschini, Takealot, Zando and Jet.

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  1. SunetteV

    I’ve tried a couple of Essence products, definitely value for money. I like the fact that the nail polish is in smaller bottles – don’t like holding on to nail polish when I become tired of the colour :)

    2 days ago •

  1. Gervase

    I prefer to use only the powder and it was ok. I havent tried the drops which sounds good but i dont really like a liquidy foundation. I like a matte finish

    2 days ago •

  1. prvdence

    Affordable prices! Definitely will go into my shopping list.

    2 weeks ago •

  1. Fana_kw Karani-wookey

    good products value for money

    2 weeks ago •


    Keen to try these. Prices are quite reasonable!

    3 weeks ago •

  1. Miss Zee

    I have always been an Essence girl but moving to a small town was a problem for me. I look forward to buying these soon.

    3 weeks ago •

  1. Charmaine

    I have not tried this product, Will definately purchase some soon.

    4 weeks ago •

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