Everything we know about Fenty Beauty

Friday, 8 September 2017

Highlighters, brushes and correctors, oh my! Rihanna’s much-anticipated Fenty Beauty collection has arrived and we’re freaking out!

The range is available in 1600 stores, in 17 countries – unfortunately South African beauties don’t have a store to head to just yet, but luckily we have her website and Instagram. So we can save up and mentally buy everything!


The trendsetter is championing “Beauty for all”, and with 91 variations of products to choose from, there’s literally something for beauties of every leaning.

Rihanna proved innovation was as important as inclusivity when creating her new line of beauty products and stated, “I don’t want women to [say], ‘That’s cute, but it only looks good on her”, via Vogue.

The inclusive range consists of 40 foundation shades and 30 magnetic compacts (in matte and shimmer finishes) to highlight, contour and conceal– as well as six cream-powder highlighters, brushes, blotting papers and one universal lipgloss.


We can’t wait to try the gloss because it’s said to flatter every skin tone – much like The Sisterhood of the Travelling Pants, but with gloss. Dubbed ‘Gloss Bomb’, it’s a game-changing rosy nude with hints of peach specs.

The products range between $20 and $39 per product (roughly R260 – R500), a small price to pay to live like Badgalriri?


The icon was 100% involved in the creation of the collection and helped ensure women of all ages, religions and skin tones could look Rihanna-ready. Here’s to achieving Rih’s perfect red carpet glow-up. Head to Fenty Beauty for more.

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Written by

Tatum is an all-round digital being with a penchant for lipstick and a slight shopping addiction. After completing her Honours in Communications and Media she was thrust into the world of publishing and has since worked for some of the biggest magazines in South Africa. As a writer, editor and social media consultant, she’s all about spreading body positivity and a revised attitude towards beauty.

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  1. Khenz Mabunda

    Totally love this new range…I can’t wait to try it out and do reviews on her products

    2 weeks ago •

  1. Simone Ling

    New to this product, will definitely try it out

    1 month ago •

  1. Yvonne Johannes

    Makeupshack seems to be stocking them locally

    1 month ago •

  1. Asemahle Homani

    I’m a lipstick person, won’t mind adding that to my collection

    1 month ago •

  1. Amaani Lekoko

    Oh My Word can we get our own flagship store already!!

    1 month ago •

  1. Fana_kw Karani-wookey

    The lip gloss looks amazing. Can’t wait to try it

    1 month ago •

  1. KhanyiN Ngcobo

    I’ve been watching a few fenty beauty reviews on YouTube and I must say I just can’t wait to get my hands on the trophy wife, I’m definitely all about that glow! The foundation also seemed good, nice and medium coverage, natural look type of vibes.

    2 months ago •

  1. Ruweida Moorad

    Ordered Fenty Beauty products directly from the Fenty Beauty US website. Products arrived with flat rate shipping via DHL.

    2 months ago •

  1. Sthembiso Thongo

    I have subscribed to a few You tube channels. I always follow the dark skin make-up artist.I was sad to see that the that none of the contour sticks suits the dark skin girls. As for the highlighter called trophy wife that is my ultimate favourite. I would however use it as a brow lighter. I can’t wait to use it.

    2 months ago •

  1. LERATO MNYAKENI

    Can we get Fenty already

    2 months ago •

  1. Nhlamulo Shiluvana

    Really can’t wait for this to reach South Africa. Was very impressed with the team behind Fenty. It had make-up for every share and color. Was not surprised when they sold out within a week.

    2 months ago •

  1. Mikayla Erasmus

    Wish this was available in SA

    2 months ago •

  1. Ayanda Maleka

    I really wish Sephora would ship to SA coz FOMO has me :-(

    2 months ago •

    1. BeautySouthAfrica

      We wish they’d just open in SA. We feel your FOMO.

      2 months ago •

  1. Kaishene Ramdaw

    Looking forward to her brand coming to South Africa, also Huda Kattan.

    2 months ago •

  1. Shaun Charity Campbell

    Yesss Rihanna! I am a lipgloss freak, so am super stoked. Cant wait #FentyBeauty

    2 months ago •

  1. Melanie Pretorius

    I love the fact that she considered all skin tones and races and learned from the mistakes other celebrities made when venturing into their own makeup line. I’m obsessed with Riri and knew this line would be amazing but it really exceeded my expectations.

    2 months ago •

    1. BeautySouthAfrica

      We’re certainly very impressed and super stoked to try the refreshingly inclusive collection :) Can’t wait to achieve that Riri glow!

      2 months ago •

  1. Tanya Lawrence

    This is absolutely awesome, make up for everyone, very impressed. Can’t wait for it to be launched in SA, really looking forward to trying the products.

    2 months ago •

    1. BeautySouthAfrica

      Us too, Tanya! What is your favourite beauty product from the collection?

      2 months ago •

  1. Portia Mathebula

    I’ve been watching a few YouTube videos of Influencers using Fenty, I must say it was all positive besides the price being a little steep, Can’t wait to try the foundation, I need a proper foundation, nothing seems to be working for me

    2 months ago •

  1. Monique Classen

    I can’t wait for Fenty Beauty to reach South Africa. I want to try the lipgloss.

    2 months ago •

    1. BeautySouthAfrica

      Ditto! :) Can we just get a Sephora store already?!

      2 months ago •

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