Everything we know about Fenty Beauty

Friday, 8 September 2017

Highlighters, brushes and correctors, oh my! Rihanna’s much-anticipated Fenty Beauty collection has arrived and we’re freaking out!

The range is available in 1600 stores, in 17 countries – unfortunately, South African beauties don’t have a store to head to just yet, but luckily we have her website and Instagram. So we can save up and mentally buy everything!


The trendsetter is championing “Beauty for all”, and with 91 variations of products to choose from, there’s literally something for beauties of every leaning.

Rihanna proved innovation was as important as inclusivity when creating her new line of beauty products and stated, “I don’t want women to [say], ‘That’s cute, but it only looks good on her”, via Vogue.

The inclusive range consists of 40 foundation shades and 30 magnetic compacts (in matte and shimmer finishes) to highlight, contour, correct and conceal– as well as six cream-powder highlighters, brushes, blotting papers and one universal lipgloss.


We can’t wait to try the gloss because it’s said to flatter every skin tone – much like The Sisterhood of the Travelling Pants, but with gloss. Dubbed ‘Gloss Bomb’, it’s a game-changing rosy nude with hints of peach specs.

The products range between $20 and $39 per product (roughly R260 – R500), a small price to pay to live like Badgalriri?


The icon was 100% involved in the creation of the collection and helped ensure women of all ages, religions and skin tones could look Rihanna-ready and well, flawless. Here’s to achieving Rih’s red carpet glow-up. Head to Fenty Beauty for more.

 

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  1. Nhlamulo Shiluvana

    Really can’t wait for this to reach South Africa. Was very impressed with the team behind Fenty. It had make-up for every share and color. Was not surprised when they sold out within a week.

    7 days ago •

  1. Mikayla Erasmus

    Wish this was available in SA

    1 week ago •

  1. Ayanda Maleka

    I really wish Sephora would ship to SA coz FOMO has me :-(

    2 weeks ago •

    1. BeautySouthAfrica

      We wish they’d just open in SA. We feel your FOMO.

      2 weeks ago •

  1. Kaishene Ramdaw

    Looking forward to her brand coming to South Africa, also Huda Kattan.

    2 weeks ago •

  1. Shaun Charity Campbell

    Yesss Rihanna! I am a lipgloss freak, so am super stoked. Cant wait #FentyBeauty

    2 weeks ago •

  1. Melanie Pretorius

    I love the fact that she considered all skin tones and races and learned from the mistakes other celebrities made when venturing into their own makeup line. I’m obsessed with Riri and knew this line would be amazing but it really exceeded my expectations.

    2 weeks ago •

    1. BeautySouthAfrica

      We’re certainly very impressed and super stoked to try the refreshingly inclusive collection :) Can’t wait to achieve that Riri glow!

      2 weeks ago •

  1. Tanya Lawrence

    This is absolutely awesome, make up for everyone, very impressed. Can’t wait for it to be launched in SA, really looking forward to trying the products.

    2 weeks ago •

    1. BeautySouthAfrica

      Us too, Tanya! What is your favourite beauty product from the collection?

      2 weeks ago •

  1. Portia Mathebula

    I’ve been watching a few YouTube videos of Influencers using Fenty, I must say it was all positive besides the price being a little steep, Can’t wait to try the foundation, I need a proper foundation, nothing seems to be working for me

    2 weeks ago •

  1. Monique Classen

    I can’t wait for Fenty Beauty to reach South Africa. I want to try the lipgloss.

    2 weeks ago •

    1. BeautySouthAfrica

      Ditto! :) Can we just get a Sephora store already?!

      2 weeks ago •

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