Exclusive Interview with make-up artist Lori Leib

Thursday, 13 April 2017

The talented and equally beautiful, Lori Leib is a make-up artist and beauty expert by trade, having worked with celebrity clients like Tom Felton from Harry Potter. She is also the creative director of Bodyography Professional Cosmetics, where she shares her vast knowledge of the ever-evolving world of make-up and fashion to help create exciting new products.

Lori is in South Africa and popped over from the US ahead of the Bodyography roadshow where she’ll be sharing the secrets of a Hollywood make-up artist. We had a quickfire chat with the beauty and got some expert tips:

What’s your mission as a make-up artist?

To enhance clients’ natural beauty.

If we can only invest in one make-up item, what should it be?

Definitely foundation, to me it is the “foundation” of all make-up looks. If the skin is just right the rest of the look can be bold or minimal and you can play with different finishes and textures.

I have five minutes to do my make-up. What can I do to make the most impact?

Apply a primer or a good moisturiser to make sure the skin is moist and hydrated. Then dab some concealer under the eyes and dot on any imperfections or blemishes. Next, a bit of bronzer brushed along the cheeks, over the nose and forehead and quickly over the lids. Add mascara and some lip balm – and done in 5 minutes. These are my musts (even for the gym).

With so many products out there, what is the proper order to apply make-up?

This completely is up to the person, some choose eyes first to avoid fall out, others start with skin – for me, it’s about balance and I normally apply my make-up or my models make-up in this order:

1. Primer (to prep the skin)
2. Foundation (for coverage)
3. Concealer (after foundation as often times concealer is not necessary if your foundation has amazing coverage)
4. Brows
5. Eyeshadow
6. Liner
7. Bronzer (for contouring)
8. Highlighter
9. Blush (I do blush last to blend the highlighter and bronzer together to avoid harsh lines)
10. Mascara
11. Lips
12. Setting spray

What’s your make-up mantra?

Let go of your makeup inhibitions and embrace what you find beautiful.

Other articles you’ll love:

Strobing VS Contouring

Beauty on a budget

How to wear matte lipstick

Everything we know about Fenty Beauty


Written by

Tatum is an all-round digital being with a penchant for lipstick and a slight shopping addiction. After completing her Honours in Communications and Media she was thrust into the world of publishing and has since worked for some of the biggest magazines in South Africa. As a writer, editor and social media consultant, she’s all about spreading body positivity and a revised attitude towards beauty.

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    She wears primer and concealer to the gym? Interesting

    2 years ago •

    1. BeautySouthAfrica

      Lol, Wafiqa. We sense some tone in that observation.

      2 years ago •

  1. Alison Raubenheimer

    Such a good read, really informative and concise interview

    2 years ago •


    That 5 min routine comes in handy, much needed for a mom of a busy 1 year old

    2 years ago •

  1. Ashleigh Parks

    Love the 5 min makeup tip, will definitely put that to good use!

    2 years ago •

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