Foundation formulas

Tuesday, 28 August 2012

Do you often find yourself staring aimlessly at make-up shelves trying to decide which foundation to buy and what the difference really is between them? Well, that nightmare is over. BeautySA lets you in on the basics and what each formula offers.

Liquid

I’m sure most of you are familiar with this one, as it is the most popular within the foundation family. Depending on the brand, they can offer you anything from light to full coverage. Liquid foundations can provide anti-ageing formulas and even a matte or dewy finish. They are in liquid form (obviously) and usually come in a pump-action container. The best way to apply this foundation type is with a foundation brush or sponge.
Try: Clarins Skin Illusion Natural Radiance Foundation SPF10, R335, Jane Iredale Liquid Minerals Foundation, R593, Justine DermaPerfect Youth-Enhancing Foundation SPF25, R160, Max Factor Ageless Elixir Foundation, R220, Yardley Oatmeal Light Cover foundation, R69.95.

Foundation Formulas - Liquid

Powder

You will either find this formula in a loose powder or in a pressed form. Powder foundations are great to use on oily skin and also if you want to create sheer buildable coverage. They also offer you a matte finish, if that is what you are going for. Most of them come in a convenient container, which include a sponge for easy application.
Try: Almay Smart Shade Smart Balance Skin Balancing Pressed Powder, R160, Max Factor Facefinity Compact Foundation, R169.95.

Foundation Formula - Powder

Cream to powder

It looks like a cream but goes on like powder. This type of foundation is also nice to use if you have oily skin and want to touch up on the go. They provide medium coverage and offer a satin finish once applied. Most moisturise your skin too.
Try: Elizabeth Arden Flawless Finish Sponge-On Cream Foundation, R230, Charlie Face Make-up All In One Cream to Powder Compact, R104.95.

Mineral

If you have problematic skin, then mineral foundations will become your best friend. Whether in a liquid or powder form, these foundations have added minerals that help alleviate skin problems and offer buildable coverage.
Try: Jane Iredale Pure Pressed Base Pressed Mineral Powder, R593, Revlon ColorStay Aqua Mineral Makeup, R210.

Tinted moisturiser

If, like me, you’re not a fan of heavy make-up, then tinted moisturisers are great. They offer subtle coverage, just enough to even out your complexion and offer a luminous effect. Most of them have an added SPF and are great for weekend wear too.
Try: Jane Iredale Dream Tint SPF 15, R474, QMS Medicosmetics Sport Active Cream, R610.

Foundation formula - Mineral

Mousse/Foam

If you want a barely-there natural look, but still need coverage to even out your skin tone, then mousse foundations are the ones. They are lightweight and you can layer to create the perfect amount of coverage you want. It gives a powdery finish – great for oil control too.
Try: Maybelline Dream Nude Airfoam, R159.95, Revlon PhotoReady Airbrush Mousse Makeup, R220.

Give all of them a try until you find your perfect match!

Other articles you may be interested in:
Foundation types explained: Powder
Foundation types explaine: Liquid
Foundation types explained: Cream
Battle of the BB creams
Introducing the new Pond’s BB cream
Most reviewed foundations 2012

Written by

Zoe has a bachelor’s degree in motion picture medium. She loves all things beauty and fashion. When she is not writing articles for the latest issue of Clicks Club Card magazine or BeautySouthAfrica.com, she is obsessed with gel nails, lengthening mascaras and healthy glowing skin! Zoe on Google+

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  1. Ria Kahl

    I use Garnier BB cream, just need some light face powder to take away the shine!

    1 week ago •

  1. Courtney 05 Fritz

    Everyone should at least try one of the above once just to get the feel of how it works and what suits you the best. I prefer liquid foundation♡

    3 months ago •

  1. Arlene Beukes

    I LOVE powder foundations. They are so convenient and quick to apply.

    4 months ago •

  1. Tanya

    I’m so glad the Elizabeth Arden Flawless Foundation is featuring in this article! I absolutely love it!!!

    3 years ago •

  1. AndreaM

    Thanks so much for this. I want to start using make up and this will help me save a lot of time.

    3 years ago •

  1. Pannack

    I am a fan of minerals but they are harder to find in SA! :(

    4 years ago •

  1. Lauren

    I honestly think I need to give the powder foundation a try then due to my oily skin.

    4 years ago •

  1. G

    This is very helpful. My favourite is the mousse foundation!

    4 years ago •

  1. Dragoness

    Have tried a few and must say prefer liquid to the other types

    5 years ago •

  1. foreverGLAM

    I Would really love to try mousse

    5 years ago •

  1. Maria Meyer

    Jane Iredale Liquid Minerals Foundation looks interesting

    5 years ago •

  1. ricebunny

    love liquid and tinted moisturisers

    5 years ago •

  1. Marga

    I really love the body shop’s foundation

    5 years ago •

  1. Marga

    so important to find the right one, as this can make a big difference

    5 years ago •

  1. APB

    Thanks for the info about mousse foundation, I always end up buying the wrong stuff.

    5 years ago •

  1. Firefly

    Thankyou for the lovely article! I think we all need a little help with this :) xx

    5 years ago •

  1. Noma

    I always mix my foundation with a moisturizer – advise from my gay friend!!

    5 years ago •

  1. Noma

    Maybelline, MAC foundation are best for my skin….

    5 years ago •

  1. Charne

    Honestly… I do take a bit of time i the store to get the right thing. Buying the right foundation makes such a big difference. I always end up buying two or more products. Great article.

    5 years ago •

  1. McConney

    I really want to try the Clarins foundation because I love Clarins products.

    5 years ago •

  1. mahomed

    I really like Revlon’s foundation. They used to make a tinted moisturiser which worked wonders especially in photos.I think its been discontinued.

    5 years ago •

  1. Antoinette Naidoo

    I love the revlon colour stay makeup with softflex foundation and revlon colour stay aqua mineral makeup its the best

    5 years ago •

  1. Guccigirl

    I think it’s time I tried a tinted moisturiser

    5 years ago •

  1. Lady-T

    I love the texture of both the Revlon and Clarins foundation and the finish is absolutely lovely on the skin. But being longlasting foundations, both are a bit drying. So, what I do these days is pump the foundation on the back of my hand, then pump a dollop of moisturiser and mix it into the foundation.

    5 years ago •

  1. Azraa

    Thanks for the informative article!

    I love tinted moisturiser

    5 years ago •

  1. Angie

    Great information! Thanks for the tips.

    5 years ago •

  1. Jeanice van Heerden

    Buying make-up in general is difficult for beginners like me and Beauty South Africa’s articles as the one above has helped me a lot. Thank you for the tips.

    5 years ago •

  1. ricebunny

    i like to make my own tinted moisturizer by mixing my fav moisturizer with a bit of my fav liquid foundation :). i am also really liking bb creams at the moment

    5 years ago •

  1. ricebunny

    really want to try the Clarins Skin Illusion Natural Radiance Foundation SPF10 i like to use the yardley oatmeal currently

    5 years ago •

  1. Mpoyif

    My favourite is the mousse foundations

    5 years ago •

  1. Anita

    Thanks for the article, always difficult to buy foundation

    5 years ago •

  1. Angelisha

    I don’t use much foundation but tip by Rochelle Awesome!
    I always thought my foundation is wrong for me but I ended up mixing a bit of foundation with moisturiser when I apply and it stays on the whole day and doesn’t look dry or oily! Thanks

    5 years ago •

  1. Zu

    Eversince BB cream arrived, i ditch all my tinted moisturizer for my everyday use. And use Lancome foundation as concealer sometimes.

    5 years ago •

  1. Tanya

    Thanks so much I really needed this,I have oily skin so ill definitely try out these products

    5 years ago •

  1. Chicara

    I normally stick to liquid foundations, but there is something about the mousse ones that really appeal to me as well. I like how light they usually feel. :) Great article!

    5 years ago •

  1. Tasha

    Great! But I am hoping that the one I have is my perfect match :)

    5 years ago •

  1. Livvy

    Thanks for the advice but i would strongly advise everyone to take time and ask a consultant at a beauty bar to assist especially when you take into considertion skin tone, texture, all that and last but not least the price, the cheap ones just dont know why people buy it.

    5 years ago •

  1. Humphreys

    Describes my predicament to a T!

    5 years ago •

  1. BeautyBloggess

    Been very impressed with the Justine foundation lately. Also heard great things about the Maybelline Foam.

    5 years ago •

  1. DIVA

    I love the Revlon foundations they are not expensive and I always look good.

    5 years ago •

  1. Charles

    So difficult to find the right one! Thanks for the tips :)

    5 years ago •

  1. Rochelle Stewart

    I always thought my foundation is wrong for me but I ended up mixing a bit of foundation with moisturiser when I apply and it stays on the whole day and doesn’t look dry or oily!

    5 years ago •

  1. Lorraine

    I am always endind up with the wrong foundation. These tips will be a great help next time i go shopping for foundation.

    5 years ago •

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