What is it: L’Oréal’s newest mascara, Lash Architect 4D, promises longer, fuller, clump-free lashes that curl out just like falsies.
What does it do: Thanks to ‘lash sculpting’ technology, it thickens up your lashes while adding a bit of length thanks to teeny tiny fibres that are used in the making of false eye lashes. It also contains a lifting polymer to ensure each lash has a pretty, delicate curl.
Why we love it: It works! This is the best drug store mascara I’ve tried in ages. I love how it coats my lashes jet black and immediately makes them look longer. The effect is also nicely defined, not clumpy and once one, the look doesn’t smudge. If, like me, you’re a fan of Lancôme’s Hypnôse, take a look at Lash Architect 4D. It’s effect is very similar – at a snip of the price!
Get it now: for R134,95 a pop.