Maybelline and the big cat

Thursday, 2 February 2012

Maybelline Volum Express the Colossal Cat EyesMaybelline is the top-selling make-up brand in the world, according to Forbes, and they sell one eye product every 1.5 seconds. Every day. In August, their Great Lash Mascara celebrates its 41st birthday!

I went to the fabulous Maybelline launch the other day – penthouse suite with sweeping mountain views anyone? Talk about lifestyles of the rich and famous. We were all floating around being glamorous and sipping champagne to welcome the latest Maybelline mascara to South Africa: Volum’ Express Colossal Cat Eyes. Cat eye make-up is still huge (and why wouldn’t it be?) and this mascara is designed to help you maximise the look.

They say: Our collagen enriched formula and unique ‘claw’ brush flick out and extend the look of lashes at the corners – a fierce look with up to seven times more volume! says: I know yellow is huge at the moment but I find the packaging a little alarming for my slightly more conservative tastes; but aren’t the little burnt orange leopard paw prints on the top too cute?

The curved ‘claw’ brush definitely makes getting to those pesky little corner lashes much easier and so your eyelashes are indeed, as they said they would be, flicked out and cat-like. And the lengthening is phenomenal. But I am unconvinced by the volume, to be honest. Perhaps if I, as they suggest, add a stroke of gel liner to my lash line and wing it out at the corners it would give the impression of more volume.

But that aside, the mascara is a handy stand-by – to go with one or other of the Maybelline lipsticks that are always floating around in my bag. I am addicted to them. Inexpensive, glide on easily, great colours, and they don’t taste funny like I find some other brands do. And did I mention the price? R89.99 is an absolute bargain for such great lippie.

Maybelline is launching all manner of exciting new products this year and we will keep you informed as the year progresses.

Want to write a comment? Sign in here sign up now
Tell your friends
  1. Angelisha

    Makes the lashes look Fiesty …

    5 years ago •

  1. Robyn Bronkhorst

    Bought the Colossal Cat Eyes mascara at Clicks yesterday and I am loving it!!! Used to use Falsies but decided on a change and vey happy.

    6 years ago •

  1. Greenlees

    I am currently using Maybelline The Classic Volum Express mascara. Do you think that there really is that much difference between the two? If so I think I will try out the “Cat Eye” look.

    6 years ago •

BeautySouthAfrica - your pre-shop stop for all things beauty is South Africa’s most comprehensive online beauty magazine and your pre-shop stop for product information and reviews. From the latest international make-up trends to the hottest new products on the market, we offer insights into the glamorous world of beauty. Join like-minded beauty fanatics in our loyalty program and earn points, trial beauty products and share your experiences.

Become a beauty addict!

Get great deals and climb the ladder to a Gold Star!


Sign In