Urban Decay for make-up that lasts

Thursday, 18 May 2017

So you love your make-up but wish it could last longer? We’re pretty sure it’s a resounding ‘Yes’ all round, so we were pretty excited when Urban Decay released their range of make-up setting sprays and primers.

It’s true that the benchmark of great make-up is it’s staying power, but often your go-to products look amazing and fail to last all day. Cue Urban Decay. With a selection of products based on your needs, and an added boost of skin perfecting primers, you’ll be spoiled for choice.

Stop make-up meltdowns

For make-up that actually lasts, Urban Decay introduced Makeup Setting Sprays, developed in an exclusive partnership with Skindinavia. Choose between the All Nighter, which lasts for up to 16-hours without melting or fading, as well as the De-slick that helps control oil, sliding and smudging; and the ultra cool Chill setting spray that features time-release technology that actually cools the surface of your makeup to help it last for up to 12 hours without smudging or settling into fine lines.

The black soft-touch bottles with a purple sprayer and the frosted white cap look uber professional, but the bonus is it actually works!

The proof is in the testing

Based on a seven-day study of women who used the setting sprays, 78% of participants said All Nighter helped their makeup last for 16 hours, 85% said De-Slick is the longest-lasting oil-control product they’ve ever used, and over 83% said Chill helped their makeup last for 12 hours without smudging or settling into fine lines. We say the All Nighter is a pretty great bet for all-round staying power.

Hydrate, prep and soften

Set the scene for your make-up and give your skin a quick boost with the B6 Vitamin-Infused Complexion Prep Priming Spray. This soothing spray preps, primes and balances the complexion while evening out skin tone, absorbing oil and reducing shine. Your skin will definitely appreciate the hit of vitamins, antioxidants, and exfoliating willow bark.

The proof is in the testing

In a clinical study of B6 Vitamin-Infused Complexion Prep Priming Spray, after eight weeks of use: 81% of participants had a measurable reduction in oil and surface shine, 72% showed a visible improvement in the appearance of fine lines, a majority of participants had a measurable improvement in pore size, and 78% had more radiant, even-toned skin.

For sunscreen and make-up that matches

Urban Decay’s Urban Defense Complexion Primer prepares your skin for the good stuff (make-up), and also contains the not-to-be-missed stuff (SPF)! We can no longer choose between a great SPF and our make-up, because sun damage – even though certain brands of SPF don’t quite mix with our make-up and hopes for it staying on all day. Farewell, stickiness and white cast. Finally, a sunscreen that doesn’t interfere with your make-up!

Urban Defense contains SPF 30 and works to protect, prime and smooth skin, as it minimises the look of pores – so makeup applies better and lasts all day.

The proof is in the testing

In a clinical study of Urban Defense Complexion Primer, immediately after use, 96% of participants had a reduction in pore visibility, 100% had smoother-looking skin, and 100% had more even-toned skin.

Colour-correct, blur flaws and control shine

For flawless-looking skin and the perfect base for your make-up look, try the Self-Adjusting Complexion Primer. The colour-correcting formula features encapsulated pigments that actually adjust to your skin tone. So how does it work? Micro-encapsulated beads of pigments are suspended in the formula and burst on your skin, adapting to your skin tone as you apply. High-tech stuff!

Enjoy a velvety, perfect finish with flaws that seem to disappear, and make-up that lasts all day. Top tip: The formula releases more pigment the longer you blend, so once you achieve your perfect match, you’re done.

The proof is in the testing

In a clinical study of the Self-Adjusting Complexion Primer, immediately after use, 100% of participants had a noticeable soft-focus effect, 100% had a reduction in pore visibility, 100% had more even-toned skin, and 100% had smoother-looking skin.

They had us at flawless-looking skin!

Shop Urban Decay at Stuttafords Sandton, Foschini Eastgate and online at foschiniforbeauty.co.za

Written by

Tatum is an all-round digital being with a penchant for lipstick and a slight shopping addiction. After completing her Honours in Communications and Media she was thrust into the world of publishing and has since worked for some of the biggest magazines in South Africa. As a writer, editor and social media consultant, she’s all about spreading body positivity and a revised attitude towards beauty.

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