Why you should support M·A·C VIVA GLAM

Wednesday, 20 May 2015

MAC-Viva-Glam

The M·A·C AIDS Fund (MAF) was the brainchild of Frank Toskan and Frank Angelo, co-founders of M·A·C Cosmetics. As the AIDS epidemic spread and began to ravage the fashion and entertainment worlds in the early 1990s, the two searched for a way to respond to their personal and profound sense of loss. Encouraged by M·A·C employees, they decided to make HIV/AIDS organizations the beneficiaries of the company’s charitable focus. The M·A·C AIDS Fund is the heart and soul of the company.

About the M·A·C AIDS Fund
The M·A·C AIDS Fund was established in 1994 to support men, women and children affected by HIV/AIDS globally. MAF is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved region and populations. As the largest corporate non-pharmaceutical giver in the arena, MAF is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organizations around the world that provide a wide range of services to people living with HIV/AIDS. To date, MAC has raised $340 million (US) exclusively through the sale of M·A·C’s VIVA GLAM Lipstick and Lipglass donating 100 percent of the sale price to fight HIV/AIDS.

How it works
The M·A·C AIDS Fund is supported exclusively by a consumer-based model that directs 100 percent of the purchase price (minus VAT where applicable) of VIVA GLAM Lipstick and Lipglass to the Fund. M·A·C Cosmetics underwrites all of the production costs of the VIVA GLAM line, donating the full sale price to the Fund, including would-be profits for retail partners.

VIVA GLAM Lipstick was introduced in 1994 to raise money for the M·A·C AIDS Fund. Over the past 21 years, M·A·C Cosmetics has launched seven exclusive VIVA GLAM product lines – including Lipsticks and Lipglass – each featuring a limited advertising campaign with celebrity superstars such as RuPaul, k.d. Lang, Lil’ Kim, Sir Elton John, Mary J. Blige, Shirley Manson, Linda Evangelista, Boy George, Christina Aguilera, Missy Elliott, Pamela Anderson, Lisa Marie Presley, Debbie Harry, Eve, Dita Von Teese, Fergie, Cyndi Lauper, Lady Gaga, Ricky Martin, Nicki Minaj, Rihanna and most recently Miley Cyrus.
For more information, visit: http://www.macaidsfund.org.

What one VIVA GLAM can do:

Purchase 254 condoms to prevent the transmission of HIV.
Provides client and nutrition services for 13 people living with HIV/AIDS.
Provide fresh fruit, vegetables, and grocery essentials to a mother and child affected by HIV for a full week.
Purchase 200 new syringes, which are given to injection drug users in exchange for used needles to prevent HIV transmission.
Purchase 151 safer injection kits (cooker, cotton, tourniquet).
Provide 32 Safer Sex Kits which include condoms, lubricant and instructions.
Provide a clean, safe place to sleep for two nights for one resident living with HIV/AIDS.
Provide 45 minutes of lifesaving HIV prevention skills to a group of 75 women and girls.
Buy 10 individually tailored, nutritious meals for a person affected by HIV/AIDS.
Purchase one rapid oral HIV test.
Provide crisis counseling to a person living with AIDS who is also struggling with drug addiction, mental illness and homelessness.
Provide a new job interview shirt and tie for one resident at an HIV/AIDS housing organization.
Provide 30 minutes of training for 20 medical providers on integrating HIV prevention and reproductive health.
Provide a move-in kit for a client moving into new housing, including cleaning materials, toilet paper, laundry soap, dishes for one person, lightbulbs, etc.
Buy 24 female condoms to prevent HIV, sexually transmitted diseases and unwanted pregnancy.
Buy a pair of school shoes for a child orphaned by AIDS.
Test 14 pregnant mothers for HIV.
Provide medicine for 5 newborn babies to prevent transmission of HIV from their mothers.

Other articles you may be interested in:

Maximise your eyes with MAC
Caution! You’ll want everything in the new MAC collections
MAC’s teen make-up look
Top tips from MAC’s senior make-up artist
Summer looks from MAC

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  1. WAFIQA ABBAS

    A wonderful initiative and MAC is such an awesome brand!

    2 years ago •

  1. Inga Adams

    Wow, what an excellent venture. I am supporting that 100% to help the poor and those suffering from life threatening diseases.

    3 years ago •

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