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Close Up Fire-Freeze

15 Reviews

Availability: selected retailers and pharmacies

What causes bad breath? The simple answer is the bacteria that live in our mouths. They breed and this releases chemicals that smell bad. You already know that brushing your teeth regularly is an absolute must for fresh breath. But all toothpastes are not equal when it comes to fighting germs. Most toothpastes clean and strengthen teeth with fluoride, but lasting fresh breath requires something more. The warming gel of Close Up’s Fire-Freeze toothpaste targets odour-causing germs while the refreshing sensation of the cooling gel provides long-lasting freshness.

What we say:
‘Over the years I’ve gotten used to that burning sensation a few toothpastes have leave behind, which TV ads like to call the “fresh feeling”. But if I were a kid I’d never use anything other than Close-Up’s Fire Freeze toothpaste! I’m a big fan of fireballs (as in the candy), so the fire-balls-like taste this toothpaste leaves behind not only tastes great but it also leaves your mouth feeling refreshed and even a little soothed. The cinnamon-fresh taste doesn’t last long though, just up until your first cup of coffee, but my teeth definitely feel smoother up until lunch.

‘Unfortunately the tube is a little clumsy as you’ve got to twist of the cap – which for me means I end up squeezing the tube and its contents as I grapple for a better grip.’
– Megan

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Intense, effective toothpaste

Arlene Beukes

Close Up Fire-Freeze is an intense, pleasant-tasting cinnamon flavored toothpaste that effectively removes and prevents plague and fights the germs that cause bad breath. I love the dual sensation you get while brushing your teeth with this product. Warmth to fight bad breath bacteria and freeze for a fresh, clean mouth feeling. Close Up Fire-Freeze retails at approximately R12 for a 125g size tube.

Still Yuck

Lorraine Ludlow

I have always found Close-up to be on the lower side of the quality scale. I personally need a very good whitening toothpaste so i find this product doesnt help me at all and my teeth start to turn very yellow after a few weeks of use. This product would work well for someone who does not have staining due to coffee, smoking etc and possibly someone who uses other products to compliment their toothpaste

Close Up Fire-Freeze


I like the burning effect. This makes my breath fresh and keeps my mouth fresher for longer.

Confident Breath


I have tried this product and I love the way it burns and made my mouth feel clean and fresh. I always believed that anything that burns is definitely killing germs. It has a fresh taste to it and removes plaque. Your mouth may feel like it is on fire but it is so worth the burn :D

Love, love, love


I have always loved Close Up and it has been my preferred brand of toothpaste. Recently the original red toothpaste has been changed to deep action (which leaves a funny after taste in your mouth) and after hunting many stores I was unable to find one that stocked the original. I assume that they have discontinued the original in favour of the deep action. Recently I noticed the Fire-Freeze Close Up in Clicks and decided to try it. I totally love it. It not only gives my mouth a minty fresh sensation but also doesn’t leave a funny after taste in my mouth.

Bad Breath?


Looks like closeup’s fire-freeze toothpaste is really good considering it keeps your breath fresh even after eating!

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