Search for a brand or product


Almay I Intense Mascara

Almay Intense i-Color Volumizing Mascara

19 Reviews

Availability: Selected retailers and pharmacies

Hypoallergenic and suitable for contact lens wearers, this volumising mascara builds your lashes to up to twice their volume. Each shade of mascara is designed to compliment a specific eye colour, and can be worn with Almay’s range of co-ordinating eyeshadows and eyeliners.

What we say:
I wear mascara every single day of my life, but never steer away from trusty shades of black. Willing to try something new, I opted for shade #031 Plum (suited to brown eyes). On the brush the mascara is noticeably plum in colour, but once applied to my naturally black lashes, it looked more like a deep purple. The colour is extremely subtle but I noticed that my eyes had an overall softer look to them (black is sometimes quite harsh next to my pale skin).

What I loved most, however, is how full it made my lashes look. The volume-building formulation definitely lives up to its promises. I can’t wait to try more shades from this range!
– Anien

Want to write a review? Sign in here sign up now


Intense i-Color Volumizing Mascara by Almay


Give your eyes true definition with this volumising mascara that does what it claims.



I have always used and loved Almay’s mascaras. This is just as great as all in their range. It does clump if not applied properly. You really have to “wiggle” the brush as you apply it. It works wonderfully though.



Will try it, I must say I also dont normally use any other colour mascara than black, it might make a huge difference to try something new.

Gorgeous Mascara!!


Wow, looks like such a stunning product! I tend to stick to the type of products that give you a natural type effect..Always been a believer of less is more especially when it comes to make up..Love the idea of this mascara and would love to try it out.. I would love to highlight my eyes better :-) Think I need to get hold of one and test it out.



Definitely want to try this one out, because as a contact lens wearer its really hard to find mascaras that dont cause inflamation



Look a great mascara, will give it a try.

BeautySouthAfrica - your pre-shop stop for all things beauty is South Africa’s most comprehensive online beauty magazine and your pre-shop stop for product information and reviews. From the latest international make-up trends to the hottest new products on the market, we offer insights into the glamorous world of beauty. Join like-minded beauty fanatics in our loyalty program and earn points, trial beauty products and share your experiences.

Become a beauty addict!

Get great deals and climb the ladder to a Gold Star!


Sign In