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John Frieda Shampoo


5 Reviews

Preserves your freshly-coloured blonde for up to 12 weeks (*based on 3 washes per week). With safflower oil and bergamot extract, this colour preserving formula helps keep your blonde from fading while leaving hair soft. For all shades of colour-treated or highlighted blonde hair.

Price: R95
Size: 250ml
Availability: Selected Clicks stores nationwide

What our Beauty Network Trial Team members say:

John Frieda Shampoo Trial Team


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Good product for its price.

Nicola Michelle Moss

Love this product, I really enjoy the smell of this shampoo.
However, I would recommend using it in conjunction with a silver shampoo, alternating between both. As this product, unfortunately, isn’t a silver shampoo which is needed to stop the yellowing effect. I did find that alternating the two helped with preventing the yellow effect as well as preventing the purple tinge from too much silver shampoo.
Overall, I would definitely use this again. Don’t forget to use it with the conditioner for even more added benefits.

Beautiful blonde hair!

Arlene Beukes

Blonde hair is very difficult to maintain but John Frieda SHEER BLONDE EVERLASTING BLONDE COLOUR PRESERVING shampoo does it soooo well! The product eliminated the brassy tones I struggled with immensely for years. My hair is shiny, soft, manageable and strikingly blonde! The 250 ml size shampoo retails for approximately R115. I LOVE this shampoo!


Karlia Agenbach

It didn’t do anything special for my dyed blonde hair, but the product is of good quality.

John Frieda® Sheer Blonde® Everlasting Blonde Shampoo

Leigh- Christyn

Whenever I highlight my hair it always looks great for the next few days, but after about 2 weeks you wouldn’t even know it had been coloured! It also tends to turn a bit of a yellow/orange hue. John Frieda® Sheer Blonde® Everlasting Blonde Shampoo fixes that problem!
I did a highlight touch up about a week and a half ago and it still looks fresh and bright. And not to mention glossy!
I haven’t had this shampoo long enough to give long term results but so far so good!
The flip cap lid is sturdy yet easy to open, and because it stands on its lid the creamy mixture comes out easily.
As a person that’s drawn in by pretty packaging.. this obre bottle definitely catches my attention.

Love using this shampoo!


I have never used a John Frieda shampoo or conditioner until I got to try this one out. I have blonde highlighted hair that is pretty easy to manage. I have been using the shampoo and conditioner for about a month now and have been really surprised at how good they are. It doesn’t weigh my hair down, it keeps it cleaner for longer, my hair is shiny and my highlights look brand new. I love the way it lathers in the shower and the smell too is a winner! I think the price is extremely good and I will definitely be purchasing this product once mine is finished.

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