Lux body washes are very affordable and smell good as well. I just find them quite average in terms of moisturising effect, and most of the scents are slighly sickly.
I do prefer the more natural shower creams over the heavily scented floral ones. If I were to use a Lux body wash, it would be the classic one.
In general I find the Nivea shower creams much more luxurious and more nourishing on the skin. The downside is that they are more expensive and you get less product for your money.