This is definitely one of my favorite lip products of all time. I was first introduced to the ColourBurst Matte Balm a last year and I was blown away. Such intense color and the tingling feeling on your lips make your lips feel and look slightly plumper. Even through this lip color is matte, it does not dry your lips out like most other matte lipsticks. If you are looking for a lip color that will last all day, this one is definitely worth a try!