As far as eye-firming serums or cremes go I’ve always been quite skeptical despite suffering from near chronic dark circles. That being said, the cold steel roller ball and the easy-to-use pump of the applicator made this product a simple enough addition to my morning skin care regimen. Honestly, I didn’t notice any extra firmness of my eye contour but this could have something to do with the period of time I used the product rather than its actual effectiveness. If anything, the coldness of the roller ball certainly helps open my bleary eyes in the morning.