R720 may seem like a lot of money for one balm. But this really works like magic. I love using it alone on my skin for a natural glowing look or under my make-up to allow my foundation to look very dewy. I find that I can even apply a drop to my cheek bones to highlight that area. This really is a versatile product. I love the feel of the product on my skin. It really gives my skin the radiance it needs. It is great to apply to tired skin. The bottle is easy to use too.