All that glitters may be gold

Friday, 12 July 2013

Go for goldAs the whole world jumps onto the anti-ageing bandwagon, beauty brands have to become extremely innovative. From snail gel to bits of diamond to colostrum, we are seeing more and more unusual ingredients in our daily skin care products. And now, gold particles are being introduced into some of the facial creams that sit on your dressing table. It may sound bizarre and unrealistic, but gold has been recognised for its luxurious and beautifying properties for many years. In fact, it dates back to the time when Cleopatra used to sleep with 24k gold masks on her face to restore her skin’s radiance.

So why include one of the world’s most expensive natural resources in a skin care product? It is believed that gold, when used in a beauty product, helps stimulate collagen and elastin production. This in turn helps activate the regeneration of the cellular process, thereby improving the skin’s visible appearance by helping to fight signs of ageing such as fine lines and wrinkles. So not only does gold look amazing on your ring finger, but it could be the answer to delaying the signs of ageing! From your facial moisturizer to pressed powder to gold facials that are becoming more and more readily available, gold is quickly turning into the next big thing in the world of beauty.

Despite the concept sounding quite modern, using gold to look after your body is not a contemporary practice. In Ancient Rome, gold salves were used to treat various skin conditions while Ancient Chinese medicine dictates that gold was the key to restoring youth.

Besides for gold having anti-ageing properties, it also has other benefits when included in beauty products. By adding gold flakes or specks to lip gloss and pressed powders it enhances your looks by providing a luminous glow and shimmer. So even if there is no medical claim to prove that gold does have a youthful effect, the plus side is that we will all have a more radiant glow, much like Cleopatra.

As gold and beauty go well together, we look forward to seeing more products with gold-infused particles. Who knows, perhaps one day we’ll be lathering our hair with golden hair masks, painting our nails with real gold or brushing gold-infused bronzer across our cheekbones.

If it promises to deliver – and does – we might not worry about the price tag that goes with it!

Other articles you may be interested in:
Most reviewed cleansers 2012
The Flawless Radiance Trial Team
Ponds Age Miracle
Perfect Colour Complex Naturals Day Cream
Age Miracle Dual Action Eye Cream

Written by

Zoe has a bachelor’s degree in motion picture medium. She loves all things beauty and fashion. When she is not writing articles for the latest issue of Clicks Club Card magazine or, she is obsessed with gel nails, lengthening mascaras and healthy glowing skin! Zoe on Google+

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  1. Queen Shai

    Cleopatra step aside. I simply must have this, its the ultimate luxury in skin care.

    6 years ago •

  1. Missy

    Wow!! Sounds amazing, but really expensive :(

    6 years ago •

  1. Nadia Lucas

    Wow, sounds very interesting…

    6 years ago •

  1. Nat

    I don’t know about this. It sounds super expensive.

    6 years ago •

  1. StephanieM

    I bet this will be pricy… on the plus side who doesn’t want to slather their face with some gold?

    6 years ago •

  1. Azraa

    I have tried gold masks, and cleansers! I love them!

    6 years ago •

  1. anisha

    Amazing! I once tried a 24kt gold mask when I was in India. It was from a brand called Shenaaz Hussein. I can agree with Cleopatra as my skin was left looking gorgeous and über glowy!

    6 years ago •

  1. voges

    Why can’t all the creams have gold in them!

    6 years ago •

  1. Sammy

    This sounds crazy yet amazing at the same time.

    6 years ago •

  1. Pseudo_kate

    This sounds so over the top. I’m sure that once a celebrity endorses something like this – the sales will soar.

    6 years ago •

  1. me

    My first though it much be extremely expensive. But seeing the comment of RoseAngel, makes me re think.

    6 years ago •

  1. NaturalDiva

    this sounds interesting but i wonder what price range you would be looking at?

    6 years ago •

  1. CindyR

    Gold things are normally expensive and not up to scratch or at least not worth the price.

    6 years ago •

  1. RoseAngel

    Wow. I have been using a gold facial for special occasions for a few years now and it leaves my skin with a radiant glow and a slight shimmer. Absolutely decadent. And it’s not all that pricey. For a single facial kit that included cleanser, mask, moisturizer, scrub and another mask from natures essence it is R80 and you can use it about three times if you are frugal. Skin really looks great after this.

    6 years ago •

  1. Pannack

    Interesting, I wonder if we have any products in SA with gold in it?

    6 years ago •

  1. Dustin

    I have just seen an advert for Ponds Gold Face Serum it. It looks really interesting, I must check it out

    6 years ago •

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