As the whole world jumps onto the anti-ageing bandwagon, beauty brands have to become extremely innovative. From snail gel to bits of diamond to colostrum, we are seeing more and more unusual ingredients in our daily skin care products. And now, gold particles are being introduced into some of the facial creams that sit on your dressing table. It may sound bizarre and unrealistic, but gold has been recognised for its luxurious and beautifying properties for many years. In fact, it dates back to the time when Cleopatra used to sleep with 24k gold masks on her face to restore her skin’s radiance.
So why include one of the world’s most expensive natural resources in a skin care product? It is believed that gold, when used in a beauty product, helps stimulate collagen and elastin production. This in turn helps activate the regeneration of the cellular process, thereby improving the skin’s visible appearance by helping to fight signs of ageing such as fine lines and wrinkles. So not only does gold look amazing on your ring finger, but it could be the answer to delaying the signs of ageing! From your facial moisturizer to pressed powder to gold facials that are becoming more and more readily available, gold is quickly turning into the next big thing in the world of beauty.
Despite the concept sounding quite modern, using gold to look after your body is not a contemporary practice. In Ancient Rome, gold salves were used to treat various skin conditions while Ancient Chinese medicine dictates that gold was the key to restoring youth.
Besides for gold having anti-ageing properties, it also has other benefits when included in beauty products. By adding gold flakes or specks to lip gloss and pressed powders it enhances your looks by providing a luminous glow and shimmer. So even if there is no medical claim to prove that gold does have a youthful effect, the plus side is that we will all have a more radiant glow, much like Cleopatra.
As gold and beauty go well together, we look forward to seeing more products with gold-infused particles. Who knows, perhaps one day we’ll be lathering our hair with golden hair masks, painting our nails with real gold or brushing gold-infused bronzer across our cheekbones.
If it promises to deliver – and does – we might not worry about the price tag that goes with it!