Happy Birthday ANEW!

Monday, 7 May 2012

To celebrate 20 years of pioneering Avon cosmetics, ANEW threw a little bash and took us through the history of their skin-care brand.

Our skin starts to age from the moment we’re born, but we only start to see signs when we reach our late 20’s. ANEW believes that by following the three easy steps of cleansing, moisturising and treating, you can fight the first signs of ageing. So they developed a regime for every woman, for every age.

Here are the different regimes available from ANEW and what they can offer your skin.

Anew Rejuvinate, Reversalist and Ultimate

Age: 25+ – Early signs

At this stage in one’s life, you will start to see fine lines, slightly uneven tone and may even experience tired-looking eyes and slight puffiness.
Regime: Anew Rejuvinate 25+
By using these products you help to exfoliate and strengthen your skin’s structure, reducing fine lines and smoothing your skin’s texture.

Age: 35+ – Moderate signs

Reaching the ages of 35 and older, our skin starts to age more, resulting in the appearance of wrinkles and discoloration.
Regime: Anew Reversalist
If you experience moderate signs of ageing, including wrinkles and discoloration, the Reversalist regime will help to reactivate the skin’s repair process, which helps to create fresh new skin, reversing the appearance of wrinkles.

Age: 45+ – Advanced signs

The ANEW Ultimate is for people experiencing advanced signs of ageing, for when we reach the age 45 and older.
Regime: Anew Ultimate
If you are experiencing signs of ageing that include loss of elasticity, volume and cushion, deep wrinkles and age spots then Avon suggests their ANEW Ultimate regime. With its special ingredients, this range will stimulate protein to help cells live longer and healthier.

For further information on Avon and ANEW products, phone 0860-10-23-45 to find a rep near you, or visit their website.

Enter our competition and you could win the ANEW skin-care range best suited to your anti-ageing needs.

Written by

Zoe has a bachelor’s degree in motion picture medium. She loves all things beauty and fashion. When she is not writing articles for the latest issue of Clicks Club Card magazine or BeautySouthAfrica.com, she is obsessed with gel nails, lengthening mascaras and healthy glowing skin! Zoe on Google+

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  1. Hess

    Love the fact that they’re age specific!

    6 years ago •

  1. Zu

    Congratulations! an institution on the industry.

    7 years ago •

  1. ricebunny

    wow 20 years already? only recently found out about it

    7 years ago •

  1. Rochelle Stewart

    The range looks very stylish!

    7 years ago •

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