Hiding behind our make-up

Tuesday, 27 March 2012

Hiding behind our make-upIf you feel naked without your make-up, you’re not alone. A new survey has found that nearly 50% of women dislike their make-up free faces.

The Harris Interactive research, conducted for the Renfrew Center Foundation, found that cosmetics are about far more than simply accentuating features – worryingly, they are about hiding what lies beneath.

Being bare-faced was associated with unattractiveness and a vast number of women are not accepting of their looks as nature intended.

Of the 1 292 surveyed women, 44 percent say they feel negative about themselves when they are bare faced. Of those, 16 percent go further by admitting that they did not feel attractive when au naturel, 14 per cent said they felt ‘naked’ without cosmetics and a further 14 per cent said they felt self-conscious without them.

48 percent said they prefer the way they look with make-up and 32 per cent said that make-up made them feel good.

44 percent said they use make-up to hide flaws and, far from it being an adult issue, a quarter of the respondents said they started using cosmetics as young as 13 (or even younger).

Adrienne Ressler from the Renfrew Center Foundation said that while make-up is ‘often a right [sic] of passage for young women’, dependence can mean that ‘make-up no longer becomes a tool for enhancement but, rather, a security blanket that conceals negative feelings about one’s self-image and self-esteem.

‘For many individuals, these feelings may set the stage for addictions or patterns of disordered eating to develop.’

The group, which aims to tackle eating disorders through education, is encouraging individuals to go without make-up as part of their Bare-faced and Beautiful, Without and Within campaign.

They are not alone in celebrating a less make-up heavy complexion. Xojane.com recently asked readers to send pictures of their ‘morning faces’ to ‘see how beautiful you are just as you are’.

We at BeautySouthAfrica.com are firm believers in making the most of what you have, so we see cosmetics as tools to help us achieve that. We want to accentuate our loveliness – not hide behind a mask.

Written by Daisy Dumas, this article originally appeared in the Daily Mail

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  1. Riekie

    It’s providing a finishing look and if one is confident and happy with the look, I say go for the make-up. Depends on occasion too, no heavy make-up during the day is my motto, night life go big or go home. And nothing wrong to wear no make-up too

    5 years ago •

  1. Zu

    I believe that lifestyle plays a major role also.

    5 years ago •

  1. Maria Meyer

    LOL – it that case I am ‘naked’most of the time

    5 years ago •

  1. julandism

    It’s all about great skincare and confidence, if you look after your skin and dont have problematic skin, I say go bare face when you are just chilling or if it is a quite day at the office (No clients etc)

    5 years ago •

  1. ricebunny

    i believe makeup is ment to enhance your beauty not hide how you look so makeup in moderation is the best

    5 years ago •

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