Joseph A. Lewis, the brains and science behind skincare brand Priori, said I would look two to ten years younger after six weeks of using Idebenone Moisturizing Facial Cream – or he will buy me dinner (well, he gave that promise to a room full of Beauty Editor types, so me and 30 or 40 others). And when an older gentleman with a sexy Virginian twang offers to buy me dinner, I am game to pick up the challenge. I am conducting a personal (somewhat unclinical) trial and will let you know the results.
In the mean time, for those of you who can’t wait to look ten years younger, here’s what you need to know:
Idebenone (pronounced Eeda-ba-noan) Moisturizing Facial Cream targets ageing at the cellular source – that is, at the mitochondria (you remember that word from school, right?) and provides the highest level of topical free radical protection (those nasty buggers who cause ageing). It eliminates redness, uneven skin tone, fine lines and wrinkles. It works on all skin types and feels like nothing going on your face – it’s that light. And afterwards, it feels like I haven’t put anything on my face – except that my skin feels soft and smooth and moisturised. So far, so impressed.
Priori Idebenone Moisturizing Facial Cream, 50ml, is R1 387 available at selected salons and spas countrywide. Call 011 486 4904 for a list of stockists.