Kim Kardashian may be gorgeous, but she is no dummy when it comes to business. She and her sisters, Kourtney and Khloé attended a launch for their Kardashian Kollection on Tuesday
Kim Kardashian loves to "mix and match" affordable brands with high fashion pieces.
The reality TV beauty launched her fashion line, the Kardashian Kollection for Sears, with her sisters Kourtney and Khloé recently.
Speaking at a launch party for their collection held in New York City on Tuesday, Kim explained why her wardrobe is not filled exclusively with high-end fashion brands.
"I don’t think it’s really realistic to be able to have a really expensive, name-brand designers as every piece in your wardrobe," Kim told People magazine. "We’ll mix a little Kardashian Kollection blazer with some cute jeans, and maybe a nicer top. But it’s all about mixing and matching."
Kim’s sister Kourtney is in complete agreement. Comfort, class and affordability are high on her list when choosing her day’s ensemble.
"That’s what I’m doing today – Sears with something expensive," Kourtney said while pointing to her designer pumps. "But I also love our Kardashian Kollection shoes; they’re beyond comfortable. I’ll wear those with a little bit more expensive dress."
Kim says it was very important for the collection to represent women of all body shapes and sizes. The raven-haired beauty loves designing with her sisters because it means they have a varied input into the designing process.
"We see pieces, and we think, ‘Oh my gosh, I love this, but I wish that it was like this,’" she said. "We have to get everything tailored, so in this collection, we wanted to make sure that you didn’t have to tailor anything. It was the exact way we like it – from the fabrics being very comfortable and stretchy to fitting all of our body types."
The Kardashian Kollection is being sold in Sears stores in America – but hopefully they will bring it to our sunny shores soon! I love the idea of clothes made to fit women with all body types, don’t you? Oh well, in the meantime we’ll have to make do with her delicious scent, Kim Kardashian Gold.
This story originally appeared in the Belfast Telegraph