It’s been a well-kept secret for almost a century. But now that celebs have been talking about how useful they find Sudocreme, it’s been flying off the shelves.
Sudocrem has been a firm favourite among mothers for treating their baby’s sore skin.
But as the recession takes its toll on the ordinary women, the tried and tested product is proving useful for multiple purposes.
Soaring numbers of people are using the antiseptic cream to help combat acne, cold sores and dry skin as a cheaper alternative to the more expensive beauty products on the shelves.
British chemist Superdrug has reported a staggering 150 percent rise in the sale of Sudocrem from February last year.
Priced at R32.99 a tub, the multipurpose cream is a lot more affordable for families struggling to cope with a tightened household budget.
Simon Comins, Superdrug Director of Toiletries, said: ‘This has been the year when tried and tested beauty classics are must-haves, not just because they tend to cost less, but also because they work.
‘With customers trying to cut back on their spending we’ve notice a significant rise in customers buying cost effective multi-purpose products.’
Sudocrem has even proved popular among those with money to spare.
Celebrity Cheryl Cole confessed in a celebrity magazine to using the cream to draw out blemishes, saying: ‘it really works’.
The cream was first used nearly 80 years ago and was traditionally used to treat nappy rash.
But Superdrug says Sudocrem’s use as a beauty product has been a secret for decades.
They say it is great for soothing dry skin patches and preventing outbreaks of acne.
The day after it was mentioned on British TV show, The Only Way is Essex, as a help for acne-prone skins, sales soared by 146 percent.
Sudocrem is available at Clicks, R32.99 for 60g, in the baby aisle.