Local beauty brands we love

Friday, 22 September 2017

The business of looking beautiful is thriving in South Africa. To celebrate Heritage Day, here’s part one of our favourite local beauty brands.

Lipidol

In a nutshell
Union Swiss had the plan to create the world’s first oil-based skincare for everyday use – and it worked out pretty well. Lipidol was launched in 2014 and has grown into a range that is becoming a legend far beyond our borders. The wash-off products are a face oil and body oil that wash the skin without stripping away its natural oily layer. The leave-on set includes an after-shower oil, sunscreen oil (SPF 20), overnight face oil and after-shave oil. They nourish the skin’s oily layer, which helps it to keep in moisture.

Hometown
It’s boxed in Boksburg at the Union Swiss’s factory in Boksburg, Johannesburg.

Key ingredients
Based on quality and availability, some raw materials are sourced overseas. But the packaging is local.

Did you know?
A lot of skincare is about crisis management – a problem appears and you scramble to get rid of it. The idea with Lipidol is that you start treating your skin properly from the start to avoid trouble. It’s preventative – just like brushing your teeth regularly.

Biggest seller
Pick of the crop at the moment is the Cleansing Face Oil. Beauty editors give it rave reviews and make-up artists love using it on shoots because it removes make-up quickly and efficiently without drying out skin.

Top tip
Massage a few drops into the skin and it will bind with dirt and make-up, which is also oil-based. Here comes the magical part. An emulsifier turns the oil into a runny cream when you splash on water, making it easy to wash off. The Cleansing Body Oil works the same way and you can use it on wet skin in the bath or shower. No natural oil is lost, so no dry, tight feeling afterwards.

Proudly South African claim to fame
Lipidol is already sold in New Zealand, Malaysia and Canada as well, but the roots are proudly South African. Union Swiss is proud of their local heritage, but it’s important to them that you buy the range because it really works.

Buy it here
Products cost R79,95 each at selected Clicks stores across the country.

SOiL

In a nutshell
SOiL has its roots on a KwaZulu-Natal family farm producing organic essential oils. It’s the brainchild of Grant McMurray, who wants to develop an eco-friendly range of aromatherapy and skin oils that are internationally recognised for quality and authenticity. SOiL was the first local company selling fully certified essential oils, organic massage oil blends and body care products.

Hometown
Ground zero is Groenkop, a family farm in the heart of rural Zululand.

Key ingredients
SOiL grows most of their ingredients themselves and buy the rest from local producers who are also organically certified.

Did you know?
SOiL founder Grant McMurray saw that people wanted more and more organic things and saw an opportunity. The first oils came from his family farm. By now he knows all about the supply chain – growing, distilling and marketing – so he can keep growing the range.

Fun fact
We don’t have laws about using “organic” on skincare labels. Here’s the rule. If it isn’t certified organic, you can’t be sure it is truly organic. The certificates come from the independent ECOCERT, who inspects the farm and processing set-up every year so check that they’re still the real organic thing.

Biggest seller
Their Tea Tree Oil, R35, is by far they’re best-seller for the SOiL brand, their Treemendus brand and as a private label product. It’s also one of their first products.

Top tip for using it best
Try out and find the one that works best for your skin. Purely organic products have a huge feel-good factor. They’re great for your skin, health and the environment.

Proudly South African claim to fame
SOiL has a very small environmental impact. They help set up and support projects which boost impoverished communities. The brand is a trade route for products made by these communities.

Buy it here
Get it online at www.soil.co.za or contact 035 340 7008.

Pure Beginnings

In a nutshell
Nine years ago, Kate and Bruce Moore-Gordon wanted organic baby products for their kids. They couldn’t find anything made here, so they started Pure Beginnings.

Hometown
It all begins in a certified organic factory in Richmond, KwaZulu-Natal.

Key ingredient
They use organic baobab, Kalahari melon, marula, rooibos and aloe. Each has unique properties and are used for different reasons. They might heal, protect, provide antioxidants, fight inflammation, moisturise or soothe. Many of their local ingredients are bought from communities with Phytotrade Africa, which empowers people and helps them to beat poverty.

Did you know?
Surprise: there’s a full adult range that includes a fantastic shaving cream for men, a shampoo, conditioner, toothpaste, deodorant and insect repellents.

Fun fact
Their main character is Ollie the Owl, who is on all the baby products. Max and Minky the monkeys and Ruby the Rhino represent the organic kids’ range. These critters present fun facts on the packaging to educate kids and teach them a few things about some local animals.

Biggest seller
The incredibly versatile and healing Bum Cream, R83,65, rules. Made with organic baobab, it can also be used for grazes, chafed cheeks, dry cracked skin and even as a moisturiser for mum!

Top tip for using it best
Use the whole range. The products are designed to care for babies and children’s skin using the best organic and natural ingredients.

Proudly South African claim to fame
The products are manufactured here with local ingredients and they support fair-trade communities. One of their passions is preserving South Africa’s heritage and biodiversity through natural and eco-friendly products.

Buy it here
You’ll find it in independent shops, online at www.purebeginnings.co.za, as well as chains like Baby City and Babies R Us. New markets keep opening and they’re exporting to Sweden, Denmark, Russia, Slovenia and Austria.

Lulu & Marula

In a nutshell
It started by accident in 2013. Jesslynn Schlamm had been making her own natural skin care products for a while and started getting orders from friends and family. She set up an online shop and the brand took off. In June it was relaunched with a new look and exciting range of products.

Hometown
The products are manufactured Cape Town.

Key ingredients
Marula oil is all over the range as you might guess from the name. This superfood oil is packed with antioxidants and essential fatty acids, as well as vitamins C, A and E. It’s fantastic for all skin types, and lightweight, so no oily feeling. They also use baobab oil and essential oils, all sourced locally.

Did you know?
Jesslynn was a marketing strategist in advertising, which didn’t hurt when she wanted to create a brand that people love and can identify with.

Fun fact
The Lulu in Lulu and Marula is actually named after Jesslynn’s dog!

Biggest seller
Right from the start, it’s been their first product, the Balancing Cleansing Balm, R320. It’s also the only product still around from the early days because it just works so well. It’s quite unusual to cleanse your face with a balm, but people keep using it once they’ve tried it.

Top tip for using it best
Oils are friends. Listen to what your skin needs and apply products that make you feel good. Always wash off the Balancing Cleansing Balm with a clean, damp, warm face cloth.

Proudly South African claim to fame
Founded and run by a South African woman, manufactured in South Africa, and supporting other local businesses in their supply chain.

Buy it here
Get it at www.luluandmarula.com. They also supply local boutiques like Fabricate, PRESENTspace and SKEP Studio.

Esse

In a nutshell
Trevor Steyn started Esse in 2002, challenging himself to prove that a business can be ethical and still turn a profit. Esse Organic Skincare is certified by EcoCert France, the Vegan Society, Beauty without Cruelty, PeTA and Phyto Trade. It’s also certified carbon neutral. The Human Microbiome Project has discovered that optimal skin health depends on trillions of microbes living on and in your skin. Trevor took this on board and changed his approach to skincare. Now he offers new ways to slow the effects of ageing.

Hometown
The products are manufactured on a small-holding in Richmond, KwaZulu-Natal.

Key ingredients
Almost all the base oils and extracts come from the wild – marula, kigelia, baobab, Kalahari melon, mongongo and devil’s claw. Esse uses the power of the African bush to the full with lots of local ingredients.

Did you know?
Trevor is a barefoot kind of CEO. He surfs, plays squash, plays ultimate Frisbee for South Africa and practices yoga. In the lab, he’s constantly innovating and creating – mostly with microbes in mind. He also won this year’s Les Nouvelle Estheuiques Visionary Award.

Fun fact
Esse started out as three moisturisers that had to be kept in the fridge.

Biggest seller
The top pick is the Probiotic Serum, which uses probiotics to actively shape the skin’s ecosystem. It is the first serum in the world with live probiotics – one billion of them per millilitre. This year the serum has won two coveted awards in Europe.

Top tip for using it best
Use Esse with Esse. All products consider the skin’s microbiome and support its mission to improve barrier function and slow ageing.

Buy it here
Find a store at www.esseskincare.com. Esse is also distributed in around 20 countries.

Dare Cosmetics

In a nutshell

DARE is a cosmetics brand developed by three South African entrepreneurs, offering a range of locally produced and cruelty-free products.

Did you know?

It’s 100% local and exclusively available online.

Fun fact

The brand and products are designed in partnership with Robbie Setton who has twenty years experience in the cosmetics industry. With a focus on eyes, lips and nails, the cosmetics range is designed to offer a variety colours to complement a wide range of skin tones and types.

Why we love it 

DARE offers high-quality, mineral-based products that are not tested on animals and are available at the click of a button.

Head to their website for all the pretty palettes, polish, and lippies!

 

 

 

 

 

 

 

 

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  1. Humaira Motala

    OmG! I’m so happy to see SOil products on this list! I absolutely LOVE their products. I use most of their oils and it’s honestly one of the best. I’m loving the fact that they’re 100% organic.

    3 weeks ago •

  1. Fayyaadhah Bux

    Tea Tree oil is very good for heeling your skin .

    3 weeks ago •

  1. Fana_kw Karani-wookey

    ESSE products are wonderful.They smell amazing.

    3 weeks ago •

  1. Fayyaadhah Bux

    Would love to try out the DARE lipstick !

    3 weeks ago •

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