Priori – the proof is in the pudding

Wednesday, 8 February 2012

Idebenone Moisturizing Facial CreamA while ago, Joseph A. Lewis, the brains and science behind skincare brand Priori, promised me I would look two to ten years younger after six weeks of using Idebenone Moisturizing Facial Cream. He was so adamant (and as you may recall, promised to buy me dinner if I didn’t look younger) that I decided to take pics to document my Dorian Gray moment and the miraculous reversal of my ageing process.

Unfortunately, technical problems resulted in weeks five and six photos being released unwittingly into the atmosphere, but you can see the difference between the first shot and four weeks later. I am well impressed.

Priori Idebenone Moisturizing Facial Cream, 50ml, is R1 387 available at selected salons and spas countrywide. Call 011 486 4904 for a list of stockists.

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  1. BeautySouthAfrica

    Hi Kunene,
    We don’t alter any before and after pictures when it comes to product reviews. Our photographer unfortunately was not able to take the 2 separate pictures in the same light. Irene is very happy with the product and she says yes, it does work.

    7 years ago •

  1. kunene

    i really do not trust this, the before picture is a little off color and the after nice and bright, i think it is a photographic trick and this is a pricey gimmick.

    7 years ago •

  1. Charles

    Wow! It did a great job in a very short time! Looks like a great product. Unfortunately not in everyone’s budget though :(

    7 years ago •

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