Valentine’s dress of flowers

Wednesday, 8 February 2012

Valentine's Day dress of flowersNow here’s an haute couture dress to talk about! A sensational red and just in time for Valentine’s day. Although the weight might make movement a bit difficult…

It’s the kind of dress you would expect to find on the catwalk at Couture Week.

But the stunning red strapless creation made from 1 725 flowers is the result of a collaboration between an award-winning florist – and supermarket chain Asda. The Valentine’s Day-themed gown took 170 hours to make and weighs just under two stone [about 12kgs]. It was designed by 23-year-old Joe Massie, three-time winner of the RHS Chelsea Young Florist of the Year award, to help remind and inspire the nation’s men and women to treat their loved one this Valentine’s Day with gorgeous flowers. The dress was inspired by the 110lbs [about 50kgs!] Stephane Rolland masterpiece modelled by Yasmin Le Bon at Paris Fashion Week earlier this year, bringing couture to the flower world. The sexy split-legged design, showcases a selection of Asda’s exquisite Valentine’s Day flower range.

Fifteen exquisite Carmen roses and 200 chrysanthemums, decorated with gold-leaf, adorn the hip and skirt of the dress. Petals from 150 Purple Power roses, 75 gerberas and 300 carnations have been used on the hem giving the gown the perfect finish.

The entire look was completed with a pair of rose petal covered stiletto shoes.

Massie is renowned for his artistic designs, and Asda’s commission is his largest and most challenging creation yet. He said: ‘Creating this dress was a big challenge, and incredible experience. I wanted to embody everything a romantic bouquet of Valentine’s Day flowers should be – classic, elegant and with a sexy twist. I’m so proud of what we have achieved with Asda’s stunning flower range. I hope it inspires people to treat their loved ones with an extra special bunch of flowers this Valentine’s Day.’

Well, Joe Massie, I think you’ve done your job; the dress is sensational and bound to send men and women scurrying to their nearest flower seller!

Written by Maysa Rawi, this article originally appeared in the Daily Mail

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  1. Sam

    Beautiful dress but very impractical.

    6 years ago •

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