YSL’s magic wand

Monday, 2 July 2012

YSL's magic wandDid you know a Touche Éclat pen is sold every 10 seconds globally? The golden pen is somewhat of a magic wand, garnering cult status amongst beauty products – it captures the light, banishing signs of fatigue and fading out imperfections.

YSL’s Touche Éclat has been brightening up the lives of women all over the world for the past 20 years. And to celebrate YSL has launched a limited edition Touche Éclat, which is draped in the light of delicately hammered gold.

‘I love gold, a magical colour for a woman’s reflection, the colour of the sun.’
– Yves Saint Laurent

With just one click, this moisturising and ultra-fluid emulsion eliminates shadows from the side of the nose, the corners of the mouth, the hollow of the chin and expression lines. It embellishes the eye area, making you look rested and bright-eyed. The very handy format means you can pop it into any size handbag. And it’s suitable for all skin types and tested under dermatological control.

According to Lloyd Simmonds, creative director for make-up at YSL, Touche Éclat’s biggest strength is that it doesn’t cover, it illuminates.

‘Dark areas give way to radiance,’ he says. ‘The light is never "applied", it springs from inside. It’s a genuine glow.’

Touche Éclat’s golden numbers

10 – How many seconds it takes for one pen to be sold somewhere in the world
12 – The number of shades available in 2012
20 – The total weight in grams of a Touche Éclat pen
200 – The average number of clicks in one Touche Éclat

What we say:
When I heard that one pen is sold every 10 seconds globally, I knew this had to be a fantastic product. And it is! With one click of the pen the fluid emulsion glided onto my skin and dissolved as I tapped it in with my fingers. My dark circles vanished and my eyes instantly looked illuminated. It’s my new best friend!

Available in a selection of shades at YSL counters in fine stores and retails for R445.

Written by

Zoe has a bachelor’s degree in motion picture medium. She loves all things beauty and fashion. When she is not writing articles for the latest issue of Clicks Club Card magazine or BeautySouthAfrica.com, she is obsessed with gel nails, lengthening mascaras and healthy glowing skin! Zoe on Google+

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  1. Anita

    I now have this and i am in love with this, definitely worth the money!!

    6 years ago •

  1. Zee

    The absolute best under-eye concealer ever!

    7 years ago •

  1. Lady-T

    I’m sure the product is worth the gold it wrapped in!!!

    7 years ago •

  1. Maria Meyer

    This product is on my must have list, been there for quite some time. Need to buy!

    7 years ago •

  1. deborah-jane

    Great product, a definate must have!!

    7 years ago •

  1. Charne

    Yes, indeed a magic wand … can’t live without it!

    7 years ago •

  1. Steenkamp

    Would love to own one of these!

    7 years ago •

  1. julandism

    Wow wow wow! This sounds amazing! Would love to get my very own YSL Magic Wand!

    7 years ago •

  1. Chicara

    I once used this many years ago. Stunning product. I can’t believe one is sold every 10 seconds. Crazy! :)

    7 years ago •

  1. Adams

    This product always makes top ten of my birthday wish list!

    7 years ago •

  1. Mpbutterfly

    Wow! I think I was sold with the first line of this article! Who knew that something so small could sell so well and make so many woman go out an buy it. I would have to budget for this product though.

    7 years ago •

  1. ricebunny

    Have heard great things about this product and would love to try it just wish it was more affordable

    7 years ago •

  1. Zu

    This has been on my wishlist for quite some time now, and for some reason i dont mangae to get it because ive been trying out less expensive but effective product like BOBBY BROWN concealer, but knowing now that its sold every 10 seconds globally, i should put this on my prioroty list now. I mean 10 seconds? Globally? WOW!

    7 years ago •

  1. Charles

    One of my favourite products! A must-have. Love it!

    7 years ago •

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